By Larisa Walega, CFE, Ziebart, Chair, Women’s Franchise Committee

The Power of Community & Representation

In the franchising world — where entrepreneurial dreams take shape — a powerful network of women is driving change, fostering leadership, and creating opportunities.

The Women’s Franchise Committee (WFC) is a dynamic force within the International Franchise Association (IFA), dedicated to advancing women in business through mentorship, advocacy, and leadership development. Since its inception, the WFC has broken barriers and has provided women in franchising with the resources, support, and community needed to thrive.

Annual Leadership Conference (ALC): The Power of Five

One of WFC’s most significant contributions to the IFA is the Annual Leadership Conference (ALC) — a must-attend event for franchise leaders. Held on Day 1 of the IFA Convention, ALC provides actionable insights, inspiring speakers, and networking opportunities.

This year, ALC embraced “The Power of Five,” focusing on five pillars driving franchising success: Operations, Marketing, Franchise Development, Technology, and Executive Leadership. Over 350 attendees gathered in Las Vegas for impactful discussions.

Key Highlights

Leaders on the Spot: A rapid-fire session featuring insights from industry leaders:

  • Host & Panel Moderator: Marci Kleinsasser, CFE, Vice President, Marketing, Franchise Development, Home Franchise Concepts
    • Marketing: Shana Krisan, CFE, Goldfish Swim School Franchising, LLC, interviewed by Ali Kraus.
    • Executive Leadership: Shane Evans, CFE, Massage Heights, interviewed by Danessa Itaya.
    • Franchisee Operations: Mandy Ristic, OM Group, interviewed by Courtney Stillings.

Empowering Leaders in Franchising: AI Integration: A discussion on AI’s growing role in franchising:

  • Kristopher Stuart, Founder & Chief Operating Officer, Bloomin’ Blinds Franchise Corp, interviewed by Marina O’Rourke, Sr. Engagement Manager at FranConnect.

Case Study & Roundtable Discussions:

  • Moderated by Amy Perkins, CFE, Senior Business Consultant, Ben & Jerry’s featuring Angela Coppler and Lindsay Herberger from Cousins Maine Lobster

Honoring Excellence: The 25th Anniversary of the Crystal Compass Award

A highlight of ALC is the Crystal Compass Award, recognizing individuals who significantly contribute to mentorship, leadership, and industry advancement. This year marked the 25th anniversary of the award.

Robin Gagnon, CFE, co-founder & CEO of We Sell Restaurants, was honored as the 25th recipient. During her acceptance speech, she shared how belief from others can change one’s career trajectory. She reflected on her journey from franchisee to franchise executive and the WFC’s role in supporting women like her.

“That belief — the faith others place in you — is foundational to franchising.” Robin Gagnon, CFE [Catherine, can you make this a call out box?]

Robin’s story exemplifies the power of mentorship, advocacy, and community — all core to WFC’s mission. This milestone anniversary of the Crystal Compass Award highlights WFC’s lasting impact and the leaders who pave the way for future generations.

Beyond the ALC: The WFC’s Year-Round Impact

While ALC is a flagship event, WFC’s influence extends beyond the conference. The committee’s three pillars empower, educate, and elevate women in franchising:

  • Her Success Podcast – Featuring 50+ episodes that amplify female leadership stories.
  • Women’s Franchise Network (WFN) – Connecting women through 18 active chapters, eight in development, and free virtual webinars.
  • Annual Leadership Conference (ALC) – Bringing industry leaders together for education and networking.

Looking Ahead: The Future of the Women’s Franchise Committee

For nearly three decades, WFC has been a driving force in creating a more inclusive and dynamic franchise industry. Through mentorship, storytelling, networking, and leadership development, the committee remains committed to shaping franchising’s future. The WFC continues to break barriers, elevate leaders, and inspire the next generation of women in business.

To learn more, get involved, or find resources, visit franchise.org/women-in-franchising.

We invite YOU to be part of this legacy of leadership, empowerment, and change.

Larisa Walega, CFE, is the chair of the Women’s Franchise Committee and chief growth officer at Ziebart. She is a passionate advocate for women in franchising and committed to fostering leadership, mentorship, and innovation in the industry. For more information about IFA franchisor member Ziebart, please visit franchise.org/franchise-opportunities/ziebart.

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