Fort Lauderdale, Fla. (April 16, 2025) – The recently concluded Dream Vacations River Summit aboard AmaWaterways’ AmaKristina provided travel advisors with an immersive educational experience along the Rhone River in France. Dream Vacations travel advisors expanded their expertise in the river cruise sector with supplier-led workshops, exclusive excursions, and strategic business discussions.

“River cruising is one of the fastest-growing sectors in travel, and our River Summit is designed to give our advisors an edge in this evolving landscape,” said Drew Daly, senior vice president and general manager of Dream Vacations. “Beyond gaining firsthand product knowledge, events like these strengthen the relationships between suppliers, our headquarters team, and fellow franchise owners—creating a network of support and collaboration that fuels long-term business success.”

The 2025 River Summit is part of Dream Vacations Immersive Education Series with the content focused solely on river cruising. The Immersive Education Series engages travel advisors to empower themselves through hands-on education, supplier relationships, and innovative business strategies. On top of the cultural immersion of the AmaKristina itinerary, advisors interacted directly with leading river cruise experts who presented updates on key developments, including AmaWaterways’ expansion into the Amazon River in Colombia and Scenic’s fleet growth plans through 2030. For the first time, land tour operators participated in the summit, offering insights into pre- and post-cruise package extensions that enhance the overall client experience.

Advisors also engaged in experiential learning through exclusive on-the-ground excursions, including a ghost reenactment performance in Viviers, a visit to the Roman aqueduct Pont du Gard in Avignon, and an immersive Carrieres des Lumières art show in a limestone quarry, featuring works by Monet and Rousseau set to classical music.

Beyond professional development, the summit underscored the growing opportunities in the charter market, with several advisors leveraging supplier partnerships to expand their businesses. “We’ve seen tremendous growth in the charter market as more travelers seek unique and personalized experiences,” said Jessica Slater, a Dream Vacations franchise owner. “Participating in the River Summit gave me the in-depth knowledge and supplier connections needed to confidently step into this space. With the continued support and collaboration across the industry, this has become an exciting area of opportunity, and I’m looking forward to seeing where it goes next.”

Slater and several other Dream Vacations travel advisors have already established successful river charters, including Mara Hargarther, Jennifer Swanson, Mike Ziegenbalg, Trapper Martin, and Denise Valente are just a few notable examples of advisors leading the charge in this arena.

As Dream Vacations advisors continue to expand their expertise and grow their businesses through events like the River Summit, the power of a supportive network becomes clear. Those looking to turn their passion for travel into a thriving business with the backing of industry-leading education and supplier partnerships can learn more about franchising at www.DreamVacationsFranchise.com.

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About Dream Vacations

Dream Vacations is a home-based travel agency franchise that gives its agents everything they need to plan smooth and memorable vacations for their clients—all while delivering great value. As part of World Travel Holdings and a proud member of the International Franchise Association, Dream Vacations has earned top honors, including franchise partner of the year from major cruise lines. The franchise is also nationally recognized for its strong commitment to supporting military veterans. For more details, visit www.DreamVacationsFranchise.com. You can also connect with Dream Vacations on Facebook, Instagram, Twitter, and YouTube.