Growth strategies, tech adaptation, and tips to becoming a wealthy franchisee — all kinds of knowledge is up for grabs in IFA’s Author’s Corner and Resource Library, sponsored by Entrepreneur.
The library, which debuted at the IFA Annual Convention in Las Vegas, features books by recognizable franchising experts. Read these titles for resources, expert advice, and franchising best practices. Here’s what’s on the shelves for 2025:
- “Accelerate: The Ultimate Guide for Franchisees to Maximize Local Marketing & Boost Sales” by Ford Saeks
This comprehensive guide offers franchisees actionable strategies to enhance local marketing efforts and drive sales growth. Ford Saeks shares insights on leveraging digital tools, community engagement, and customer relationships to achieve business success.
- “AI Mindshifts: Unleash the Power of AI, Avoid the Pitfalls, and Keep the Human Experience” by Ford Saeks
In this book, Ford Saeks explores the transformative potential of artificial intelligence in business. He provides guidance on integrating AI effectively while maintaining the essential human touch, ensuring ethical considerations, and avoiding common pitfalls.
- “Mach’s Doch Anders!” by Martin Zagler and Irena Pfaffl
This German-language book encourages readers to think differently and embrace innovative approaches in business and personal development. Zagler and Pfaffl present unconventional strategies to challenge the status quo and achieve meaningful change.
- “Profitable Partnerships” by Greg Nathan
Greg Nathan delves into the dynamics of successful franchisor-franchisee relationships. He offers practical advice on building and maintaining profitable partnerships, emphasizing trust, communication, and mutual growth within the franchise model.
- “Stop the Shift Show” by Scott Greenberg
Scott Greenberg addresses the challenges of managing shifts in the service industry. He provides insights into leadership, team motivation, and customer service excellence to transform chaotic shifts into smooth operations, enhancing both employee satisfaction and profitability.
- “The Franchise Fix” by Aicha Bascaro
Aicha Bascaro offers a step-by-step guide to diagnosing and fixing common issues in franchise operations. She provides tools and techniques to improve performance, streamline processes, and ensure the long-term success of franchise businesses.
- “The Wealthy Franchisee” by Scott Greenberg
In this book, Scott Greenberg reveals the habits and mindset of top-performing franchisees. He shares strategies to boost profitability, enhance customer satisfaction, and create a thriving franchise business, drawing from real-life success stories.
- “Make it Rain: 10 Tried-And-True Imperatives for Small Business Success” by Leonard Fischer
Leonard Fischer outlines 10 essential principles for achieving success in small business. He covers topics such as leadership, marketing, financial management, and customer relations, providing actionable advice for entrepreneurs aiming to grow their ventures.
- “The Purpose Directed Business: An Insider’s Look into the Values, Strategies, and 15 Profitability Keys of Small Business Success” by Dr. Ken Gibson and Kim Hanson
Dr. Ken Gibson and Kim Hanson explore the importance of aligning business practices with core values. They present 15 key strategies for profitability, emphasizing purpose-driven leadership and ethical decision-making in small business operations.
- “Unlock the Einstein Inside: Applying New Brain Science to Wake up the Smart in Your Child” by Dr. Ken Gibson with Kim Hanson and Tanya Mitchell
This book introduces parents and educators to innovative brain-based techniques to enhance children’s learning abilities. The authors discuss methods to improve cognitive functions, boost academic performance, and unlock each child’s potential.
- “Lessons from the Drive-Thru: Real Life Wisdom for Frontline Leaders” by Monica Rothgery
Monica Rothgery shares leadership lessons learned from her experiences in the fast-food industry. She offers practical advice for frontline leaders on managing teams, delivering exceptional customer service, and navigating the challenges of high-pressure environments.
- “The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego” by Adam Witty and Rusty Shelton
Adam Witty and Rusty Shelton discuss the benefits of establishing thought leadership in one’s industry. They provide strategies to build authority authentically, focusing on making a positive impact rather than self-promotion, to drive business growth and credibility.
- “Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising” by Shelly Sun
Shelly Sun offers insights into expanding a business through franchising with minimal risk and capital investment. She guides readers through the franchising process, sharing best practices and lessons from her own successful journey in the industry.
- “The Abiding Franchisor: Tracking Franchisee Insurance, Eliminating Risk and Avoiding Catastrophe” by Doug Groves
Doug Groves emphasizes the importance of proper insurance and risk management within franchise systems. He provides franchisors with tools to monitor franchisee compliance, mitigate potential risks, and prevent catastrophic losses.
- “Discernment: The Business Athlete’s Regimen for a Great Life Through Better Decisions” by Jeff Dudan
Jeff Dudan draws parallels between athletic discipline and business decision-making. He presents a regimen for professionals to enhance their judgment, improve life balance, and achieve success through thoughtful and informed choices.
- “The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business” by Rafi Mohammed
Rafi Mohammed explores pricing strategies that can uncover hidden profits and drive business growth. He offers practical advice on setting prices, understanding customer value perception, and implementing pricing tactics that align with business objectives.