Bobby Cleveland Appointed as President of Verlo Mattress®

MILWAUKEE (March 11, 2025) – Verlo Mattress®, a leader in high-quality, handcrafted mattresses, today announced the resignation of Dirk Stallmann as President to focus on personal priorities. In light of this transition, Bobby Cleveland, a seasoned Verlo veteran with more than 24 years of dedicated service, will assume the role of President effective immediately.

Stallmann has been a significant driving force behind Verlo Mattress’ success over the years. His leadership, commitment to quality and dedication to the Verlo team have been instrumental in shaping the company into the trusted brand it is today. However, after careful consideration, Stallmann has decided to step away from his role to devote more time to his family.

“It has been an honor to lead Verlo and develop such an exceptional team,” Stallmann expressed. “I am fortunate to still have my parents in my life, and I now seek greater flexibility to spend quality time with them. I have full confidence in Bobby Cleveland’s leadership and look forward to seeing Verlo continue to thrive under his guidance.”

Cleveland brings extensive experience and a deep understanding of Verlo’s operations and values to his new role as president. Committed to upholding Verlo’s legacy of excellence in product quality and customer satisfaction, he is eager to lead the company into its next chapter, ensuring a seamless transition and continued growth.

“I’m honored to take on this role,” Cleveland said. “Verlo Mattress has been more than just a workplace for me over the past two decades; it’s been an incredible journey of growth and dedication, seeing firsthand the impact our mattresses have on people’s lives.  We’re not just building mattresses, we’re crafting personalized sleep experiences, and I’m eager to work alongside our talented team and lead Verlo into a future of continued excellence.”

Verlo Mattress remains committed to providing the finest mattresses, personalized to meet the individual needs of every customer, and looks forward to the continued success under Cleveland’s leadership.

For more information about Verlo Mattress, please visit www.verlo.com.

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ABOUT VERLO MATTRESS®  

Founded in 1958, Verlo Mattress® is America’s fastest growing mattress company with 43 stores in 11 states and counting. Passionate about helping individuals attain a good night’s rest, Verlo’s success is attributed to the company’s commitment to quality, integrity and community values.

At the heart of the company’s philosophy lies an unwavering commitment to delivering customizable, American-made and locally crafted mattresses. This dedication forms the bedrock of Verlo’s belief system, making it the trusted choice for individuals in search of a tranquil, rejuvenating and supremely comfortable sleep experience, at a better price.