Sport Clips Haircuts is “Honoring our Heroes” by sending five first responders to the World Police & Fire Games

Deadline for video entries is April 12

GEORGETOWN, Tex. (March 27, 2025) — Leading haircare provider Sport Clips Haircuts is extending its support of our nation’s heroes to include first responders. “Honoring our Heroes” launches today for first responders to submit a brief video sharing why they should be chosen for an all-expenses-paid trip to compete in the World Police & Fire Games this summer in Birmingham, Alabama. Entry deadline is 11:59 p.m. ET on April 12, 2025.

Sport Clips has thanked veterans through its Help A Hero Scholarship program, which has provided nearly $15M toward career-enhancing education for those who serve. So, the veteran-founded brand is now broadening its reach to include those who protect and serve as first responders, whether in law enforcement, as firefighters, EMTs, paramedics, dispatchers, correctional officers, investigators, Customs officers, and more, through this Honoring our Heroes contest.

“This is a way Sport Clips can thank those who serve through combining two of our passions: heroes and sports,” says Edward Logan, CEO and president. “We are looking forward to being an active part of the world’s largest sporting competition dedicated to first responders who put their lives on the line for our health and safety. It’s the first time since 2017 that the World Police & Fire Games have been held in the United States, and we are thrilled to be a part of the experience. In addition to sending five athletes, we’ll be on-site during the event to offer free haircuts and be part of the action to cheer these folks on at the games.”

“We are incredibly grateful to Sport Clips for their unwavering support of the brave men and women who serve and protect our communities every day,” said DJ Mackovets, CEO of the Birmingham 2025 Host Committee. “Their commitment to the World Police & Fire Games helps us honor the strength, courage, and unity of first responders around the globe. We look forward to welcoming the Sport Clips Awarded Athletes to Birmingham in 2025.”

Current or retired first responders can submit a video between 30-120 seconds introducing themselves, sharing their story about how and why they became a first responder, what sport they plan to compete in, and why they would make a great Sport Clips-sponsored athlete. Only the first responder should appear in the video, and it can be entered online and posted publicly or privately to sites such as YouTube, Vimeo, or other social media accounts. Five winners will be selected to compete in the games that will be held June 27 – July 6, 2025. To find out more about eligibility and to enter, visit sportclips.com/honoringourheroes.

About Sport Clips Haircuts
Sport Clips Haircuts is headquartered in Georgetown, Texas. It was established in 1993 and began franchising in 1995. The sports-themed haircutting franchise, which specializes in haircuts for men and boys, offers online check in for clients, and ranks #52 in the Entrepreneur “Franchise 500” for 2025 and was named a 2025 Top Franchise by Franchise Business Review. There are almost 1,900 Sport Clips stores open in the U.S. and Canada. Sport Clips is the “Official Haircutter” of the Veterans of Foreign Wars (VFW), offers veterans preferential pricing on haircuts and franchises and was named a 2024 Top Franchise for Veterans by Entrepreneur. Sport Clips provides “Haircuts with Heart” through its annual Help A Hero fundraiser that has contributed $15 million to the VFW; national partnership with St. Baldrick’s Foundation, the largest private funder of childhood cancer research grants; and other national and local philanthropic outreach. Sport Clips is a proud sponsor of NASCAR’s Joe Gibbs Racing team, and partners with other NCAA and professional sports teams. To learn more about Sport Clips, visit sportclips.com.