Leading swim school franchise to open in Spring 2025; franchise opportunities remain available throughout the U.S.
BEDFORD, N.H (March 20, 2025) – Goldfish Swim School Franchising, LLC franchisee White Mountain Swim School Corporation, led by Tobey and Tim Kelly, have signed a lease agreement to open Goldfish Swim School – Bedford at 5 Colby Court, Suite 5 in Bedford, New Hampshire.
This will be the second Goldfish Swim School location for the franchise duo, which currently owns and operates Goldfish Swim School located in Milford, Massachusetts. The new location is scheduled to open by May 2025, bringing about 50 jobs to the area. Employment opportunities will be available in the coming months.
The Bedford school will feature a state-of-the-art, shiver-free 90-degree pool, a viewing area for parents and a tropical-themed facility designed to provide a comfortable and enjoyable experience for both kids and parents alike. With Goldfish Swim School’s unique curriculum and small class sizes, children will be able to develop essential swim skills, build confidence and have fun in the water.
“Since becoming Goldfish Swim School franchisees in 2018, we’ve been confident that this is a brand we want to continue investing in and growing with,” said Goldfish Swim School franchisee Tobey Kelly. “When our family first introduced us to Goldfish Swim School—having opened locations across Pennsylvania, Maryland, Virginia and Colorado—we immediately recognized its impact. Our passion for teaching children essential swim and safety skills drives each new location, and we feel privileged to bring such a meaningful business to the Bedford community.
Goldfish Swim School provides swim lessons and water safety instruction to infants and children aged four months to 12 years, teaching children how to be safer in and around the water. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water.
“Tobey and Tim’s commitment to nurturing children’s relationship with water has established them as a strong group for expanding the Goldfish Swim School brand,” said Chris McCuiston, CEO and co-founder of Goldfish Swim School. “The Bedford Goldfish Swim School will meet an important need in the community, and we look forward to the opening of our first New Hampshire location.”
Franchise opportunities remain throughout the United States – with key markets available in California, Tampa, Dallas, and Canada. For more information on Goldfish Swim School and its franchising opportunities, please visit https://www.goldfishswimschool.com/franchise-opportunities/ or call 248-801-1850.
For more information on the grand opening, lesson registration, or to learn more about the Goldfish Swim School programs, visit https://goldfishswimschool.com/bedford or call 603-825-6640.
About Goldfish Swim School:
Founded in 2006 by husband-and-wife team Chris and Jenny McCuiston, Troy, Michigan-based Goldfish Swim School provides swim lessons and water safety instruction to infants and children aged 4 months to 12 years. Classes are led by specially trained instructors in a safe, child-friendly environment using a research-based philosophy called The Science of SwimPlay®. Since opening its first franchised location in 2009, the brand has grown to more than 185 schools in over 35 states and Canada, with an additional 160-plus in development. Goldfish is ranked No. 75 overall in Entrepreneur’s 2025 Franchise 500® and has been recognized as the No. 1 swimming lessons franchise for nine consecutive years, was named to Franchise Times’ Top Brand to Buy in 2024 and is rated as a Top Franchise by Franchise Business Review for 2025.