Perspire Sauna Studio Plans for California Expansion with 13 Locations in Development Statewide

Nation’s Leading Infrared and Red-Light Sauna Franchise Signs 4 Separate Agreements in San Diego, Pasadena, and San Francisco Areas

Two Perspire Sauna Studios are in development in the greater San Francisco area
Former employee signs five-unit franchise deal in San Diego
Three-unit development agreement will solidify Perspire’s presence in San Diego
Best friends sign on for three Perspire locations in Pasadena, Northeast Los Angeles, and Hancock Park

COSTA MESA, Cal. (FEBRUARY 13, 2025) – Perspire Sauna Studio (Perspire), the country’s largest full-spectrum infrared (IR) and red-light (RL) sauna therapy franchise, is excited to announce plans to expand its California footprint with four separate franchise agreements bringing more than a dozen new studios across the state. With 17 studios already open in the brand’s home-state, these deals will bring a total of 13 additional locations to the greater San Francisco Bay area, San Diego, and Pasadena.

“We’re thrilled to bring 13 new Perspire Sauna Studios to some of California’s most vibrant communities,” said Lee Braun, Founder and CEO of Perspire Sauna Studio. “This growth is especially significant because it’s happening right here in our home state. California is where we started 15 years ago, and it will always be the heart of our journey. We’re proud to continue growing our roots in the place that started it all.”

San Diego Developments

Among the new franchise owners in San Diego is Jing He, a first-generation American from China who first came to the U.S. for school in 2007. After spending over a decade pursuing a career in accounting and finance, He sought a change where she could build her own schedule and better support her young family. She decided franchising was the best next step for her career, ultimately signing a 3-unit deal with Perspire.

Also in San Diego, franchise owner Kiki Barnes plans to bring another five studios to the area, targeting the coastal regions of Carlsbad down through La Jolla for her development. Barnes, a former Perspire employee, came to the health and wellness industry after a nearly 20-year career in cinematic marketing and graphic design.

“After leaving that busy lifestyle behind, I decided to focus on my passion: optimizing the health of myself and my family. Coming to Perspire to relax and detox from daily stress plays a huge part in that goal,” Barnes said. “After working as an employee for a few months and furthering my knowledge about the benefits of infrared saunas as well as the business side of Perspire, I’m excited to build my own portfolio of studios and help more Californians maximize their health journey through the use of infrared saunas and red-light therapy.”

Growth in Los Angeles & Northern California

In the Los Angeles market, Daughters del Fuego LLC signed a 3-unit development deal, with site selection currently underway in Pasadena, Northeast Los Angeles (Silverlake/Los Feliz), and Hancock Park for their studios. The group behind the deal are longtime best friends, who discovered the benefits of infrared saunas while one of their parents was recovering from surgery.

In Northern California, a franchise agreement with a longtime fitness instructor and experienced C-suite marketing executive will bring two new Perspire Sauna Studios to the San Francisco Bay area.

Perspire Sauna Studio is currently seeking single-unit and multi-unit franchisees interested in new career opportunities or those looking to diversify their current portfolios. To learn more about the brand’s franchising opportunities, visit https://www.perspiresaunastudio.com/franchise/.

About Perspire Sauna Studio

Perspire Sauna Studio is the fastest-growing infrared sauna and red-light therapy franchise in the U.S. The science-based, technology-driven wellness company provides guests a modern-day experience to a centuries-old practice through elevated infrared (IR) sauna and red-light therapy (RLT). The brand was established in 2010 by Founder & CEO Lee Braun, to expand into major markets throughout the U.S. and further instill its vision of making the infrared sauna experience accessible to all. The company has awarded over 200 franchise licenses, with over 75 open studios around the U.S.

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