SAN ANTONIO (March 18, 2024) – For the third year, Massage Heights, a leading massage and wellness franchise that provides high-quality massage, skincare and wellness services, serves as the cornerstone partners of the Massage Makes Me Happy and Healthy initiative under the Global Wellness Institute (GWI). Massage Makes Me Happy and Healthy is a global movement that aims to celebrate the healing powers of massage therapy and promote its benefits through research and education, advocacy and global awareness.

This annual initiative is celebrated during March, leading up to Global Massage Makes Me Happy & Healthy Day, which is recognized on March 20. The theme for 2024 is ‘Bolstering Your Mental Health and Wellness with Massage’ to raise awareness of the research showing why massage is beneficial for the mind, body and spirit.  According to the latest Axios-Ipsos American Health Index, Americans now see poor mental health as one of the biggest threats to public health.

“By committing to a regular schedule of receiving massage therapy, individuals can reclaim control over their physical health as well as their mental health,” said CG Funk, Chief Therapeutic Experience Officer at Massage Heights. “Our continued collaboration with the Massage Makes Me Happy and Healthy initiative underscores our commitment to championing therapeutic wellness services and sharing the value of the healing power of touch.”

In continuing this partnership, Massage Heights has committed to raising awareness of the benefits of massage therapy and the profession of massage therapists, as well as the profound impact massage therapy can have on mental health. By providing education on the benefits, the partnership aims to emphasize the holistic value of massage therapy within the broader spectrum of wellness practices.

Dr. Tiffany Field, Founder and Director of the University of Miami School of Medicine’s Touch Research Institute and medical spokesperson for GWI’s Massage Makes Me Happy initiative shares, “After 40 years of research, we have yet to find a chronic or systematic human malady that massage does not aid.”

Massage therapists and estheticians are the foundation of the Massage Heights brand as they play an integral role in steering its success. Taking part in the Massage Makes Me Happy and Healthy initiative is just one way of inspiring future massage therapists to enter the field, as the spa and wellness industry is a booming, in-demand career option where one can make a real difference.

For further information on the Massage Makes Me Happy initiative, visit massagemakesmehappy.com.

About Massage Heights
The massage franchise started in 2004 and has grown to more than 115 Retreats throughout North America by providing personalized wellness treatment options through therapeutic massage and skincare services. Massage Heights is a massage and wellness franchise dedicated to elevating the lives of others by providing Members and Guests with professional, affordable and resort-quality massage, skincare and wellness services.

About The Global Wellness Institute

A nonprofit 501(c)(3), GWI is considered the leading global research and educational resource for the global wellness industry and is known for introducing major industry initiatives that bring together leaders to chart the future. GWI positively impacts global health and wellness by educating public institutions, businesses, and individuals on how they can work to prevent disease, reduce stress and enhance the overall quality of life. Its mission is to empower wellness worldwide.

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