HARRISON, N.J. – Vitality Bowls, the leading health-food café concept that specializes in açaí bowls, smoothies, salads, wraps, grain bowls and more, made with antioxidant-rich and nutritious superfoods, announced the exciting debut of its newest café in Harrison on February 9. Spearheaded by local residents and entrepreneurs, Amit and Tuhina Patel, the new location will serve as the go-to destination for quick and healthy meals made with clean, high-quality ingredients. 

To celebrate the grand opening, Vitality Bowls in Harrison will be offering exclusive deals to all guests, including Buy One Get One FREE on all açaí bowls on February 9, and Buy One Get One 50% Off on any menu item on February 10-11.

“I’m thrilled to introduce Vitality Bowls to the Harrison community. Our café is more than just healthy food – it’s a lifestyle,” said Amit Patel, a seasoned entrepreneur with extensive experience in the pharmaceutical industry for more than 10 years. Alongside his partner, Tuhina, Amit is committed to helping people live a healthy life, offering a wide variety of health-focused menu items. “We freshly prepare each item using the highest quality ingredients. Plus, all açaí bowls and smoothies are prepared without any ingredient fillers like ice or frozen yogurt. Vitality Bowls is here to prove that eating nutritious food is 100% vital to a happy, healthy life and luckily for residents in Harrison, we’ve made it delicious, too.” 

Situated at 434 Bergen Street in the bustling Harrison Plaza, the new café marks the first Vitality Bowls establishment in New Jersey, contributing to the 70+ locations open now nationwide.

For over a decade, Vitality Bowls has pioneered healthy food with its dynamic cafés and unique offerings. The menu showcases an extraordinary array of superfoods, delivering not just meals but a commitment to exceptional nutritional value. From signature bowls like the Superfood Bowl—made with acai, pitaya, almond milk, organic granola, cacao nibs and goji berries—to hearty crowd favorites like the Chimichurri Steak Wrap—an enticing blend of super greens, grass-fed sous-vide steak, grains, radishes and more wrapped in a tomato basil tortilla—each item aligns with the brand’s mission help guests feel 100% energized and 100% revitalized.

“We’re thrilled about the arrival of our newest Vitality Bowls café under the ownership of Amit and Tuhina. As a brand deeply committed to nourishing communities, we’re confident that they are the perfect entrepreneurs to share the delicious and nutritious world of Vitality Bowls with the Harrison community,” said Tara Gilad, Co-Founder and President of Vitality Bowls. “Amit’s background as a health professional, Tuhina’s outstanding leadership experience, and their shared understanding of our mission will put them in a prime position to grow our vibrant superfood concept in Harrison.”

The Vitality Bowls Loyalty Club, the brand’s mobile app and loyalty program, adds another layer of convenience to the guest experience. The program allows members to accrue one Vitality Point for every dollar spent, redeem collected points, order online with ease and more. In addition to exclusive deals and freebies, Loyalty Club members can redeem a complimentary açaí bowl on their birthday and earn a $10 reward for every 150 Vitality Points they accumulate.

To learn more about Vitality Bowls, visit the company’s website at vitalitybowls.com. For more information about franchising with Vitality Bowls, visit franchise.vitalitybowls.com. 

About Vitality Bowls

Roy and Tara Gilad founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has grown to more than 145 cafés open and in development.

Between 2019 and 2020, Vitality Bowls earned the “Best Franchise to Buy”—New Ethnic Eats Category Zor Award, was named in Entrepreneur’s Top Food Franchise and Top New Franchises list, Franchise Times’s Top 200+ list, Entrepreneur’s Top Growth Franchise list, Inc. 5000 Fastest Growing Private Companies, Restaurant Business’s Future 50 and Fast Casual’s Top 100 Movers and Shakers.

In 2022, Vitality Bowls was named a Top Food Franchise in Entrepreneur Magazine, claiming one of the top five spots in the “Açaí Bowl” category. Additionally, in 2023 Vitality Bowls was named a top emerging brand in Franchise Journal. 

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