FLORIDA – Chem-Dry, the carpet and upholstery cleaning service that uses the power of carbonation to efficiently clean thousands of households worldwide on a daily basis, is opening a new Florida location in Orlando, Florida. The carpet cleaning service is backed by BELFOR Franchise Group, a brand management company based in Michigan that backs 13 different franchises and works with thousands of franchisees across the country.

The location opened in November, and is owned and operated by Juliana Pulecio. Pulecio has over 20 years of experience in the technology industry, and has a background in journalism and public relations. Pulecio is originally from Colombia, and moved to Orlando, Florida, to start her business. In her free time, Pulecio enjoys spending time with her kids and working in PR.

“As a PR professional and a mother who knows the importance of keeping a clean household all too well, I was inspired to go into business with a reputable home cleaning brand,” said Juliana Pulecio, owner of Prime Chem-Dry. “Since a home’s cleanliness begins with its rugs and carpets, my choice to franchise with Chem-Dry was a fairly simple one. Chem-Dry is such a widely known and respected brand, and I couldn’t be happier with my decision to franchise with them. As I continue to establish Prime Chem-Dry as a carpet cleaning partner homeowners can rely on, I look forward to continuing to build relationships with home and property owners, and offering the brand’s eco-friendly cleaning services across my community.”

Whereas most carpet cleaning companies use steam cleaning techniques that drench customers’ carpets with buckets of soapy water, Chem-Dry harnesses the natural cleaning power of carbonation to deeply clean carpets without soapy detergents. This process, known as Hot Carbonating Extraction (HCE), uses about 80% less water than traditional steam cleaning. This unique approach to carpet cleaning results in a deep clean with faster drying times.

Ed Quinlan, President of Chem-Dry, is committed to upholding the company’s unique standing within the carpet cleaning industry: “Chem-Dry exists within a highly competitive industry. And yet, Chem-Dry has become an industry leader that homeowners continue to rely on due to our innovative cleaning method and dedication to providing deep, long-lasting cleaning services. The entire Chem-Dry team can’t wait to see all the great work Juliana will accomplish within her community.”

Since its founding in 1977, Chem-Dry has grown to become one of the world’s most trusted names in carpet cleaning, with over 3,000 franchisees worldwide. Most carpet cleaning companies use steam cleaning, which relies on harsh chemicals and excessive amounts of water. Meanwhile, Chem-Dry uses an innovative process known as Hot Carbonating Extraction (HCE) to deeply clean carpets using a fraction of the water required for steam cleaning. What began as a simple trick for removing stains from clothing while on the go would define the company’s HCE process and change the industry forever as an alternative to traditional steam cleaning.

Chem-Dry has the added advantage of being backed by the world’s largest residential and commercial services franchisor based on geographic footprint: BELFOR Franchise Group. BFG has over a decade of experience growing brands and helping entrepreneurs grow their businesses through industry-leading training, support and equipment, turnkey business models, and ongoing coaching and business development. Its national acclaim will aid Prime Chem-Dry in its endeavors to become a trusted resource for local homeowners.

To request a service from Prime Chem-Dry, call them at (407) 890-8221.

About Chem-Dry

Founded in 1977, Chem-Dry is the world’s leading carpet and upholstery cleaning service, with a network spanning 55 countries and serving over 11,000 homes and businesses on a daily basis worldwide. Its proprietary Hot Carbonating Extraction cleaning process provides a deep clean, and allows surfaces to dry faster than traditional steam cleaning. In addition to being ranked among the top 10 home-based franchise concepts for 20 consecutive years by Entrepreneur magazine, Chem-Dry won the Global Franchise Award for Best Property Maintenance Franchise for a second year in a row in 2022, validating the brand’s premier status. In addition to carpet and upholstery cleaning, Chem-Dry offers area rug cleaning, hardwood floor cleaning, specialty stain removal, and countless other services.

To learn more about Chem-Dry and to request a service, visit chemdry.com.

About BELFOR Franchise Group

BELFOR Franchise Group is the world’s largest residential and commercial services franchise group based on geographic footprint. The privately held, multi-concept franchise system is a division of BELFOR Property Restoration, the world’s largest disaster restoration company. For over a decade, BELFOR Franchise Group has empowered entrepreneurs by offering industry-leading training, support and equipment, turnkey business models, and ongoing coaching and business development.

BELFOR Franchise Group is the parent organization for 13 of the strongest service-based franchise opportunities for home and commercial cleaning and restoration. The franchise brands include: 1-800-BOARDUP, 1-800 WATER DAMAGE, Blue Kangaroo Packoutz, Chem-Dry Carpet & Upholstery Cleaning, COOL-BINZ, DUCTZ International, HOODZ International, N-Hance Wood Refinishing, The Patch Boys, redbox+ Dumpsters, Safer Home Services, WINMAR, and Z PLUMBERZ.

For more information, please visit belforfranchisegroup.com.

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