BROOKLYN, N.Y. – Wetzel’s Pretzels (Wetzel’s), the nation’s iconic brand that puts a tasty twist on snacking, is going underground in downtown Brooklyn with the opening of two locations in Atlantic Terminal. Ricky Alam, who operates 11 bakeries in Southern California and along the East Coast, including a storefront location inside the adjacent Atlantic Terminal Mall, is adding to the brand’s presence in the multi-purpose transportation hub and shopping venue.

Expanding the brand’s footprint and visibility in Atlantic Terminal, both new locations will be situated inside the paid zone of the adjoining train station. While most Wetzel’s locations are traditional mall-based models, the brand’s expansion in the train station denotes its versatility and flexible footprint, further enhancing on-the-go snacking in Brooklyn’s busy downtown.

“Commuters coming to and going from the Atlantic Terminal will be delighted to find tasty, salty treats along their journey,” said Alam. “Atlantic Terminal is a busy train station, and Wetzel’s will be a delicious snack for people hopping on and off the train. It’s an honor to continue expanding my Wetzel’s business.”

Providing new ways to ‘Bring Pretzels to the People’ and introduce various revenue streams for franchisees across the country, train terminals are just one of the many non-traditional settings Wetzel’s occupies, including airports, stadiums, food trucks, convenience stores and big-box retailers like Walmart. 

“Ricky is a very experienced Wetzel’s operator, and we are extremely confident in him and his team’s ability to run these two new locations in Atlantic Terminal,” said Jon Fischer, Chief Development Officer at Wetzel’s. “We’re thrilled to expand Wetzel’s in Brooklyn as we grow along the East Coast, and we look forward to adding more non-traditional locations to help people enjoy Wetzel’s wherever they are.”

Known for its playful twists on the beloved soft pretzel, Wetzel’s offers a delicious blend of both tried-and-true menu items and pioneering options. Loyal fans of the brand can savor iconic favorites such as the Wetzel’s Original Pretzel paired with ice-cold lemonade or opt to satisfy their sweet tooth with Cin-A-Bitz, all baked fresh at the Atlantic Terminal locations. 

For additional information about the Wetzel’s franchise opportunity, visit https://www.wetzelsfranchising.com. 

About Wetzel’s Pretzels 
Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to almost 400 bakeries and continues to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. Its cult-like following includes famous fans like Ben Affleck, Billie Eilish, Jimmy Kimmel, Kim Kardashian, and Meghan Trainor. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named to Franchise Business Review’s 2023 Top Food Franchises and Entrepreneur’s Top 50 Franchise Companies Doing the Most to Champion Diversity lists. Wetzel’s recently opened a wildly popular new streetside concept, Twisted by Wetzel’s, which provides a twist on the iconic brand with an innovative menu and engaging store design.

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