MACON, Ga. (Sept. 7, 2023) – America’s Swimming Pool Company (ASP) launched a new Construction Division and now has hundreds of franchised locations around the country that can offer the installation of inground concrete, vinyl, and fiberglass pools, as well as luxury pools and outdoor features. This expansion of services from the nation’s leading swimming pool service franchise comes as the pool and hot tub industry reports skyrocketing demand for new residential pools and hot tubs. According to the Pool and Hot Tub Association, 96,000 new residential inground pools were constructed in 2020, the highest number in over a decade. 

“ASP was built on providing valuable services our customers need to maintain and enjoy their swimming pool and protect the investment they have made in their property. As people have begun spending more time at home over these past several years, there is an increased desire to turn the backyard into an oasis. Now we can help homeowners with their pool installation needs as well, offering a complete suite of pool services,” said Jimmie Meece, Brand President of America’s Swimming Pool Company.  

ASP franchise owners find that construction and related services are major revenue opportunities for their businesses. This is in part thanks to the size and scope of these projects, as well as the frequency that consumers are requesting the service. As more owners take on new pool build requests, pool construction is trending toward becoming a driver of growth for those in the ASP franchise system. 

Shaun Hurley, ASP’s director of renovation and construction, is definitely seeing the demand for not only inground pools and hot tubs but also outdoor kitchens, fireplaces, and fire pits. Hurley said, “Our ASP locations that offer construction and renovation services are seeing their business boom with requests for popular additions like strip lighting installation in pools, recessed firepits, water bowls, and fire bowls. Another popular trend is outdoor kitchens. I’ve been urging homeowners to think about a kitchen during their initial pool build because it’s an option that most people end up realizing they want.” 

Hurley added, “Many homebuyers consider a swimming pool an asset and are likely to pay more for a home with one. This is especially true of a concrete pool, which is a more permanent structure than either a vinyl or fiberglass one. A pool may substantially raise values in hot weather regions such as the Southwest and Southeast, where swimming pools are a near necessity to beat the heat.” 

Since its inception in 2002, ASP has continued to set a higher standard of performance and stability within the industry. The company has since cemented itself as the largest and most trusted swimming pool service in the country, with over 360 franchise units sprawling across 26 states. Swimming pool owners nationwide trust ASP for its affordable, reliable, and knowledgeable service—including maintenance, inspections, repairs, renovations, and construction. To learn more about owning a pool franchise, visit https://www.aspfranchising.com/. 

About America’s Swimming Pool Company 

ASP is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 26 states across the nation. For more information on ASP’s swimming pool franchise opportunities, click here. For more information on ASP – America’s Swimming Pool Company, visit the website or find us on Facebook @asppoolco. 

About Authority Brands
Headquartered in Columbia, Maryland, Authority Brands’ companies include 15 leading home service franchisors: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 2,000 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information.  

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