LAS VEGAS (Aug. 4, 2023) – Wing Zone, one of the nation’s leading quick service brands serving made-to-order, flavor-packed chicken wings, today announces the grand opening of its first Wing Zone Hot Chicken and Wings Restaurant in Las Vegas, located at 6441 N. Durango Drive.

For the first time, the new concept introduces two Nashville Hot Chicken-inspired menu items: Hot Chicken Tenders and Hot Chicken Sandwiches. The new entrées are served in four heat levels: no spicy, mild, medium, and hot. Marinating for 24 hours, then cooked to order, Wing Zone’s Hot Chicken menu items are perfectly hot and juicy, whether enjoyed in-store or to-go.

Focusing on consumer trends eating off-premise and through delivery, Wing Zone Hot Chicken and Wings prioritizes dry rub offerings, which deliver a more quality product when not eaten immediately. Innovative new dry rub options at the 3.0 concept include: Lemon Pepper Tajin, Spicy Thai, Nashville Hot and Salt and Vinegar. Elevated new wing sauce options include: Buffalo; Garlic Parm; Honey BBQ; Korean Chili; Spicy Buffalo Lemon Pepper and Zone Sauce, a blend of BBQ and Honey Mustard.

The revamped menu will also include the addition of Coleslaw, Mac & Cheese, and Tater Tots. The new Tater Tot options come in a variety of flavors that include: House Tots, Garlic Parm, and Maple Bacon.

Alongside the new menu offerings, the launch of the Wing Zone Hot Chicken and Wings concept features a vibrant new color scheme using red as the primary color with black and white as secondary colors. The updated branding reflects Wing Zone’s identity and values as a modern, irreverent brand and continues to lean into its aviation-inspired branding.

“Wing Zone Hot Chicken and Wings is an innovative reimagining designed to meet the evolving tastes and preferences of our customers while still staying true to our flavorful, delicious wings,” said Ashley Morris, CEO of Wing Zone. “We are eager to share our revamped menu featuring exciting new flavors like the Nashville Hot Chicken, a revitalized store design for enhanced customer experiences, and a branding refresh that encapsulates our dynamic future.”

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About Wing Zone

Founded in 1993, Wing Zone is an international fast-casual restaurant franchise known for its cooked-to-order, flavor-fused chicken wings and tenders. Wing Zone’s award-winning flavors are available at more than 30 locations in North America and its 60 restaurants internationally. The brand plans to grow to 200 profitable restaurants by 2025. For more information, visit www.wingzone.com. Like Wing Zone on Facebook, follow us on Twitter or Instagram. Franchise opportunities available; visit wingzonefranchise.com for information. Franchise opportunities are available; visit wingzonefranchise.com for more information.

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