ATLANTA – Smalls Sliders, the QSR restaurant concept that focuses exclusively on grillin’ up slammin’ cheeseburger sliders, announced today the appointment of industry veteran Michael Alberici as Senior Vice President (SVP) and Head of Marketing. In his role, Alberici will oversee and lead the company’s overall brand strategy, menu development, digital and integrated marketing and guest experience as Smalls Sliders accelerates its journey towards nationwide expansion.

“Smalls Sliders has quickly developed a distinctive brand presence through its modular design, clever wit and simple, yet craveable, menu,” said Alberici. “I’m thrilled to be joining the team during its critical and exciting growth period, and I’m looking forward to establishing Smalls Sliders across the country as a concept that is disruptive and worth the hype.”

Prior to joining Smalls Sliders as SVP, Head of Marketing, Alberici developed a deep expertise in restaurant branding and marketing, serving in similar roles for other nationally known, iconic brands including Cinnabon, Darden Restaurants and Universal Destinations & Experiences. He has a proven track record of driving strong results with extensive experience developing and executing strategic marketing initiatives, leading high performing teams, and building global brand awareness and consumer loyalty. With the brand’s current focus on franchise growth, Alberici will be instrumental in ensuring Smalls Sliders continues to pioneer its own category in the competitive burger segment. 

“Before we hit the ground running to accelerate our expansion, it was important to me to bring together a strong leadership team who is just as passionate about Smalls Sliders as I am,” said Maria Rivera, CEO of Smalls Sliders. “Michael is a fantastic addition to the team and will be a key partner in bringing our vision for Smalls to life by positioning the brand in a way that attracts consumers across generations – TikTok-able, clever, unassuming and a little bit in your face. I’m looking forward to our work and seeing all that we’ll accomplish together.”

Smalls Sliders opened its first restaurant in 2019 and has since grown to eight locations throughout Louisiana, with more than 40 locations already in the development pipeline. The restaurant has already garnered industry recognition, with QSR magazine featuring the brand in its “40/40 List for 2022: America’s Hottest Startup Fast Casuals” and Nation’s Restaurant News naming it one of the publication’s “Breakout Brands of 2023,” in addition to ranking on this year’s Entrepreneur magazine’s “Top New & Emerging Franchises” list.

For more information on Smalls Sliders, please visit www.smallssliders.com. 

For media inquiries or questions, please contact support@smallssliders.com. 

About Smalls Sliders

Smalls Sliders was the brainchild of Founder Brandon Landry, with Pro-Football Hall-of-Famer Drew Brees joining him as an initial investor, and is backed by industry veterans at 10 Point Capital. The QSR restaurant focuses exclusively on craveable premium cheeseburger sliders, with every meal cooked to order. Smalls Sliders delivers both drive-thru and popular walk-up experiences, serviced from a unique small footprint container design, allowing real estate flexibility and rapid construction of new restaurants. The brand champions deep commitment to service in the communities it operates. For more information, visit www.smallsliders.com.