DALLAS, Texas – Pretzels are the perfect accessory to go with any outfit.
Wetzel’s Pretzels (Wetzel’s) are giving customers the opportunity to fuel up with salty snacks as part of their shopping experience at Macy’s. Guests will enjoy convenient, twisty treats through an innovative bakery located next to the iconic retailer’s entrance to the Galleria mall. Wetzel’s has a packed pipeline for future growth in 2023, including opening a new location in Macy’s San Francisco Union Square and Sacramento Downtown Commons later this year.
“At Wetzel’s Pretzels, we’re constantly looking for ways to fuel our future growth,” said Vincent Montanelli, COO of Pasadena, Calif.-based Wetzel’s Pretzels. “Providing our signature pretzels in Dallas Galleria will further our mission to ‘bring pretzels to the people,’ adhering to both our consumers and investors as they grow with us.”
Like all Wetzel’s locations, the novel bakery format offers shoppers the same fresh, high-quality pretzels they have come to expect at traditional mall locations. Likewise, the location at Macy’s Dallas Galleria highlights the flexibility of the Wetzel’s concept, scaling to fit in various sizes and formats that are convenient to the guest.
“Food plays an important role in the overall customer experience, and we are thrilled to welcome Wetzel’s Pretzels to Macy’s Dallas Galleria,” shared Steve Grimsley, Store Manager at Macy’s Dallas Galleria. “The addition of Wetzel’s Pretzels, conveniently located next to the entrance, offers our customers a delicious treat and enhances their shopping journey by providing a culinary option right within our store.”
Radiating its signature West Coast vibe, Wetzel’s was founded in Pasadena more than 25 years ago and has grown to command a strong following in the communities it serves. The brand inspires a fanatical following with its colorful presence, “gram-worthy” snacks and the small moments of pure pretzel bliss it produces with friends, family and colleagues.
For additional information about the Wetzel’s franchise opportunity, visit wetzelsfranchising.com.
About Wetzel’s Pretzels
Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouthwatering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to more than 375 bakeries, including premier locations like Disney Springs® at Walt Disney World® Resort, Downtown Disney® District at Disneyland® Resort and Universal CityWalk™, continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. Its cult-like following includes famous fans like Ben Affleck, Billie Eilish, Jimmy Kimmel, Kim Kardashian and Meghan Trainor. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named to Franchise Business Review’s 2023 Top Food Franchises and Entrepreneur’s Top 50 Franchise Companies Doing the Most to Champion Diversity lists. Wetzel’s recently opened a wildly popular new streetside concept, Twisted by Wetzel’s, which provides a twist on the iconic brand with an innovative menu and engaging store design.
About Macy’s
For more than 160 years, Macy’s—the largest retail brand of Macy’s, Inc.—has served generations at every stage of their lives. Macy’s customers come to us for fashion, value and high-quality products. We are proud of our heritage and the unique role we play in American culture and tradition. We celebrate occasions big and small, and have created decades of memorable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. With the collective support of our customers and colleagues, Macy’s helps make a difference in every market we serve, supporting local and national charities through funding and volunteer service. With fashion, value and celebration as our guide, Macy’s makes life shine brighter for our customers, colleagues and communities. More information is available at macys.com.