APPLE VALLEY, MN (May 31, 2023) – Basecamp Fitness, a hyper-condensed high-intensity interval training (HIIT) workout that packs 50 minutes of supercharged exercise into only 35, has announced today the expansion of its presence in Minnesota with the opening of its newest studio now open at 15662 Pilot Knob Road in Apple Valley. Basecamp Fitness is owned by Self Esteem Brands – parent franchisor to Anytime Fitness, the largest fitness franchise. With over 60 franchise licenses already awarded to Basecamp Fitness since launching in 2013, the company shows no signs of slowing down. 

Though this new location is spearheaded by franchise owner Tonya DeGregorio, what makes this studio truly special is the involvement of Tonya’s daughters, Leah, Jordan and Rebecca, who will play an integral role in supporting Basecamp Fitness Apple Valley’s operations and day-to-day activities. With their dedication and passion, they have created a nurturing environment where members feel like a part of an extended fitness family. 

“We want our members to feel like family when they walk into Basecamp Fitness,” said Jordan Witzel, Studio Manager of Basecamp Fitness and the owner’s middle daughter of three. “The goal is for our studio to be a place where the community can block out all the distractions of the world and focus on themselves during class each day.” 

The greater Apple Valley community is invited to the new location’s Grand Opening event on Saturday, June 3 from 11:30 a.m. – 4 p.m. Guests will have the opportunity to enjoy music, food, vendors, raffle prizes, branded merchandise and more. In celebration of the grand opening, founding members will receive discounts off their monthly membership rate, which will remain in effect for as long as you maintain your membership level. This exclusive offer can only be redeemed through Thursday, June 15 and will not be made available again. 

“The opening of our newest studio in Apple Valley is an exciting milestone for Basecamp Fitness, as this marks the fourth location in Minnesota – the largest state footprint for the brand,” said Ben Camper, President of Basecamp Fitness. ““Our investments and expansion within key cities in Minnesota are made possible by local studio success and we know our fun, addicting workout and inspiring community will resonate in Apple Valley.” 

Founded in 2013 by Zappos.com founder Nick Swinmurn, this emerging new fitness concept is a group workout scientifically proven to give members better results in minimal time. The Coach-led format rotates participants every 60-90 seconds between heart-pumping cardio on an air-bike and strength training exercises with an optional 10-minute cool-down available at the end of each workout, featuring a variety of core exercises. 

Basecamp Fitness celebrates every member’s individual fitness goals and personal milestones. The culture of member shout outs and swag for milestones accomplished are part of the DNA. Members are encouraged to track their progress through Basecamp’s mobile app, allowing them to monitor their results and health data. Additionally, members can use the app to schedule classes and stay connected with the Basecamp community in real time. 

“Opening Basecamp Fitness in Apple Valley is a true testament to my unwavering dedication to the pursuit of fitness and health. With more than 15 years of experience in the industry, I am incredibly passionate about helping individuals transform their lives through exercise and wellness,” said Tonya DeGregorio, owner of the Basecamp Fitness Apple Valley studio. “Basecamp Fitness offers a unique and effective 35-minute workout that delivers immediate results, and I am thrilled to bring this experience to the South metro community. Together, we will forge a path towards better health, empowering individuals to embrace their fitness journey and achieve remarkable, life-changing transformations. I can’t wait to meet all of our new members!” 

For more information about the new studio and membership packages, please call (651) 867-4888, email applevalleymn@basecampfitness.com, or visit our website at Basecamp Fitness Apple Valley. Follow Basecamp Fitness Apple Valley on Facebook and Instagram for the latest news and trends.  

About Basecamp Fitness 

Basecamp Fitness is the all-in, high-intensity group workout that packs 50 minutes of supercharged calorie burn into just 35, making it the most efficient and effective workout on the market. Alternating between heart-thumping cardio on the air bike, to strength moves on the floor that will keep muscles guessing, the workout unites those who love to push hard, sweat hard and celebrate wins together. Additionally, an optional 10 minutes follows each workout and features a wide array of core exercises, which means participants benefit from intense cardio, strength training and abdominal training during every session. No other high intensity training experience, and no other workout period, will transform your persistence into progress in a shorter amount of time. Members also get access to Basecamp’s proprietary app allowing them to conveniently monitor and validate their Basecamp workout, results and health data, schedule classes, and stay connected with their community all in real-time from one device. For more information on Basecamp Fitness, please visit www.basecampfitness.com . 

  

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