Sponsored content by Consumer Fusion.
For businesses looking to emerge as the trusted brand in their industry, reputation is everything. A respectable star rating and a high volume of reviews influences new business through word-of-mouth, creates customer loyalty, and increases revenue. It also sparks interest from entrepreneurs looking to capitalize on the growing success of your brand. Success, however, doesn’t happen overnight. Here’s a rundown of the many ways Online Reputation Management strategy and AI-Powered technology can save time and money.
Illegitimate Negative Review Removal
All customer feedback can be used to help improve your brand. Unfortunately, freedom of expression can also be abused by those seeking to destroy your reputation. This comes in the form of competitors spamming your listings with fake reviews, disgruntled ex-employees, or online trolls looking to push their own agenda. What most business owners don’t know is that these types of reviews can be reported and removed. Disputing illegitimate reviews and/or photos requires extensive knowledge of content guidelines and constant communication with support representatives.
Review Generation
The objective of Review Generation is to increase the quantity of online reviews. The average customer will only voice their opinions after a negative experience. Satisfied customers, on the other hand, will sometimes require a friendly reminder to leave a review. A Review Generation tool accomplishes this through email and SMS messaging, and can direct your happy customers to the sites you value most.
AI-Powered Smart Review Responses
In a recent survey, 90% of consumers said they read the responses to negative reviews. That’s a vast majority of potential customers interested in seeing how you respond to feedback before making a purchase decision. By automating review responses, your team can customize an unlimited amount of responses using dynamic fields that trigger based on location, star-rating, sentiment and more. This also ensures that reviews are responded to in a timely manner. According to Yelp, responding to a review within 24 hours makes that reviewer 33% more likely to upgrade their review.
Directory Management & Social Media
A local citation is any mention of your business on an online directory, and all pertinent business information that comes with it. Directory Management is the process of making sure all online listings are verified and that all business information is mirrored across all 50+ online directories, including the big three: Google, Yelp, and Facebook. It’s also important to remove any duplicate citations that could have been created or automatically generated online. Major search engines will reward businesses for taking steps to ensure accuracy of information by ranking their listings higher in local search results.
Social Media, likewise, can be a powerful tool to increase visibility. Social Media platforms can be integrated into your Online Reputation Management software to allow you to schedule out social media posts on a regular basis. You can also curate a private library of branded content to keep your brand identity consistent online.
Manage Multiple Locations in One Dashboard
The easiest way to analyze results and keep track of your brand’s online presence is with an Advanced Reputation Management dashboard. View reviews in real-time and customize automated review responses all under one hub. Set up the dashboard to send notifications when a business listing receives a new review, or when an illegitimate negative review has been removed. Businesses with multiple locations will be able to manage admin roles and establish tiers to limit access to different users.
Let an Online Reputation Management company do the heavy lifting. Protect your brand and watch your enterprise grow as the top choice in your industry.