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On September 15, 2022, this IFA webinar sponsored by Location3 explored how a successful, holistic franchise marketing strategy is built upon three core pillars:

1. Franchise development for unit growth
2. Talent acquisition to support both new and legacy franchise locations and
3. Customer acquisition marketing and advertising that drives revenue growth for individual franchise owners and the entire franchise system.

Depending on the current state of your franchise system and your overall business goals, these three pillars may have different priorities assigned to them at any given time, but each is critical to maintaining a healthy, growing brand and business model. Whether you’re an emerging brand or an established franchisor, creating sustainable growth requires an integrated strategy that positively impacts each of these three pillars.

This webinar involved a panel discussion featuring franchisors, brand marketers and digital strategists discussing how The Franchise Marketing Trifecta approach can help you maximize ROI across all three pillars.

Speakers:
Vera Shafiq, VP of Digital Strategy, Location3
Joshua Allen, VP of Marketing, Location3
Michelle McKee, VP of Marketing, Annex Brands

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