Sponsored content by All Points Public Relations.
The power of TikTok cannot be underestimated. From small businesses to large corporations, TikTok is a melting pot for brands looking to expand their audience, and savvy businesses everywhere are looking to get in on the action through TikTok marketing.
Brands are using the power of TikTok to increase brand awareness, attract potential customers and propel business growth. Let’s explore how brands can leverage TikTok to achieve business goals by capitalizing on the latest trends and influencer partnerships.
Participate in the Latest Trends
Whether it’s a popular song, dance move, or hashtag, it’s crucial to act quickly on the latest viral trends. Once a viewer expresses interest in a certain type of video or creator, which can be your brand’s page or an individual’s page, the TikTok algorithm will intentionally display similar videos on the user’s “For You Page,” allowing trends to gain traction. By participating in a viral trend, videos will be shown more frequently to more people, helping to reach targeted audiences.
There is no better brand example than Duolingo. With more than 4.3 million followers, Duolingo is one of the greatest brand success stories on the platform. TikTok is having a tangible impact on the company, skyrocketing the Duolingo app to the top of the Apple Store education charts.
This didn’t happen by chance – Duolingo’s phenomenal TikTok performance results from a coherent Flicker, Flash, Flare content strategy. Here’s how it works:
- Flicker content – reactive (i.e., participation in viral trends)
- Flash content – proactive (i.e., planned/episodic content)
- Flare content – interactive (i.e., large-scale campaign initiatives)
It’s important to remember that TikTok can be strategically used for brand engagement, but it was originally designed for fun. Your content should appeal to the followers’ entertainment preferences by keeping it upbeat and light-hearted, with succinct messaging.
Launch Influencer Partnerships
Just like any other social media platform, TikTok is an effective tool for influencer partnerships. Influencers foster trust and validation to drive awareness and sales, enabling brands to reach the right customers, with the right message, at the right time.
A TikTok influencer partnership doesn’t necessarily mean shelling out large checks to the biggest creators. Micro-influencers, or those with more modest but relevant and local followings, are still an impactful way to spread the word for businesses on a smaller budget. At All Points Public Relations, our agency has represented several clients in establishing successful micro-influencer partnerships to promote stores or products at a local level by tapping into meaningful follower relationships.
Understanding your brand niche and customer demographic allows brands to partner with those who can make a positive impact on the brand’s bottom line. Whether it’s a new store opening, the launch of an LTO, or simply to boost brand awareness, we have found that micro-influencers have worthwhile relationships built on expertise and trust with their followers.
TikTok Brand Marketing Strategies
With the TikTok community growing larger and larger, don’t let more time pass by without taking a serious look at TikTok for your franchise brand. And, if you have an account but you’re not tapping into the platform successfully, now is the time to evaluate how to make the most of a captive user audience. Whether your brand is creating original content or leveraging influencer partnerships, incorporating TikTok into your media mix is a must-do to grow brand awareness with buzz-worthy content.
When it comes to maximizing the impact of TikTok, our agency is springing into action, incorporating TikTok into many of our client’s social media strategies and PR campaigns to achieve optimal brand awareness.
Ready to GROW your brand’s awareness and create fresh revenue opportunities for your franchise system? Email Jamie Izaks at All Points Public Relations today.