Can You Triple Your ROI by Sponsoring IFA? These Folks Did

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By Lynette James, Sr. Director, Sponsorships & Exhibits, International Franchise Association 

People who have been to IFA in the past tell the best stories about what comes after the conventions — like how FranchiseFilming experienced a 966% return on investment (ROI) thanks to their IFA sponsorship and booth. 

“We have been able to close $500,000 in new business since we first joined,” FranchiseFilming told us. “It has really skyrocketed our video production firm.”  

Rumors of a tepid response to digital conferencing are no match for the enthusiasm we’re seeing from our current sponsors. “IFA going virtual is an exciting step to get in front of the right decision-makers to shorten your sales cycle and close big deals,” according to the folks at FranchiseFilming. 

Other sponsors have also shared their excitement to meet virtually this year. “We chose to sponsor at IFA 2021 because like at any IFA event, we get a chance to connect with partners, customers, and prospects within the franchise community,” Listen360 told us. “Although a virtual convention will be different, we are looking forward to a fun and productive event!”

Below are the full testimonials from people who explain why IFA remains a fixed line-item on their budgets. Scroll down to read more. 

Why People Stepped Up to Sponsor IFA 2021

Sponsors offer an authenticity to IFA that we love. When high-level brands step up to be there for the franchise industry — and in return sit in on the ground-floor conversations that are likely to unlock opportunities for you well into 2022 — then other brands take note. A game of follow-the-leader happens.

This year it’s even easier to get people’s attention. We’re virtual, so get eyeballs all day long without the distraction of travel, after-hours parties and sleeping away from home. 

Provide Services to Franchisors and Franchisees

You can bet the people who have registered and are taking time to attend IFA 2021 are the most dedicated to their businesses. Those same people are hunting — sometimes frantically — for solutions. Be there to offer services to the franchising industry! 

Sponsoring is a good way to:

  • Support the International Franchise Association, as the COVID-19 pandemic has hit our industry as hard as anyone 
  • Get your company name and mission out there. This year, the franchise industry is open to a lot of new ideas.  

In Their Own Words 

Here are the positive things people shared about their experience sponsoring IFA. To join in, reach out to myself, Lynette James at ljames@franchise.org. 

“Paychex is proud of our long-standing partnership with the IFA.  We recognize the critical role the IFA plays within the franchise community in advocating for and supporting both brands and owners. We share these goals and know we are better able to serve the franchise community when we work together. We are excited to support the upcoming Ignite Conference as a Marquee Sponsor and continue our partnership as a Preferred Vendor of the IFA.”  – Christopher Parks, Director, Channel Marketing, Paychex

“FranchiseFilming is proud to sponsor another IFA event as a supplier!  During IFA 2020, we had a 966% ROI from being a sponsor and having a booth. It is a great place for suppliers to get in front of franchisors and the right decision-makers to drive tremendous business growth. The franchise stories we have been able to create into monthly marketing videos have been so authentic, emotional and humbling to hear. Even in this very digital era, IFA going virtual is an exciting step to get in front of the right decision-makers to shorten your sales cycle and close big deals. Our entire team of cinematographers, editors and storytellers here at FranchiseFilming are so grateful for the IFA. We will be sponsoring for years to come!” – Trevor Rappleye, CEO & Storyteller, FranchiseFilming.com

“Listen360 loves sponsoring and exhibiting at IFA events, both virtual and in-person. We chose to sponsor at IFA 2021 because like at any IFA event, we get a chance to connect with partners, customers, and prospects within the franchise community.  We get to share new product updates, keep up with industry news, and learn what our customers and prospects are up to. Although a virtual convention will be different, we are looking forward to a fun and productive event!” – Emma Haplin, Sr. Events Manager, Listen360, Inc.

 “As a proud partner of the IFA since 2005, Constant Contact has found a lot of value in sponsoring IFA events like the Annual Convention. It’s not only given us opportunities to connect with Franchisors from all industries, but it’s been an excellent way to get our online marketing solution in front of an interested buying audience. We’re definitely looking forward to a strong ongoing relationship with the IFA and our fellow members!” – Joe Ribaudo, Director of Channel Marketing, Constant Contact

Join the IFA 2021 Sponsors 

Build out your digital solutions and connect with the franchise industry like any other year. Sponsors are an essential piece of IFA, we’re looking forward to seeing you! Learn more at IFA 2021 by clicking here.

Set up your sponsorship package today. Reach out to myself, Lynette James at ljames@franchise.org.

 

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