FOR IMMEDIATE RELEASE
Contact:
Matthew Haller, 202-662-0770
Jenna Weisbord, 202-662-0766
mhaller@franchise.org
jweisbord@franchise.org
IFA WELCOMES NEW TEAM MEMBERS TO HELP MEET GROWING CHALLENGES AND OPPORTUNITIES
WASHINGTON, Nov. 11, 2014—The International Franchise Association announced the addition of new staff members to its conferences, communications and marketing departments and its educational foundation to help strengthen and support the key priorities outlined in IFA’s Strategic Plan.
Andie Snider has joined IFA as Director, Conferences & Meetings and will assist IFA in continuing to produce high quality events and meetings. Snider most recently served as an account executive of Events and Trade Shows for Hargrove, Inc. where she managed major events such as the G8 Summit 2012, the 2013 Presidential Inaugural and the 2010 and 2014 Virginia Governors Inaugural. Previously, Snider worked at the American Society of Travel Agents.
Andie reports to Anne Poodiack, who has been promoted to Vice President of Conferences & Meetings from Senior Director. Anne reports to Scott Lehr, Senior Vice President, U.S. & International Development & Conferences.
Cara Prodanovich has joined the IFA as Coordinator of Communications & Marketing to support IFA’s marketing, media and public affairs efforts while focusing on developing and managing content across all digital platforms. Prodanovich received her Masters of Letters in Marketing from the University of St. Andrews in Scotland and her BS in Communications Studies from James Madison University. Prodanovich brings a broad range of digital and marketing skills to IFA’s communications and marketing efforts.
Gionne Jones has joined the IFA Educational Foundation as Special Projects Coordinator where she will focus on new Foundation initiatives including the Students in Franchising, NextGen and Franchising Gives Back initiatives. Jones most recently worked as a communications consultant for a D.C. law firm and previously worked in the marketing department for the American Psychiatric Association. Jones received her BS in Journalism from Florida A&M University and brings a wealth of fundraising knowledge to IFA’s new projects.
“These three employees bring a wealth of proven experience to IFA as we continue to grow and expand our programming and events for IFA members, as well as educate the public about the importance of franchising to our country’s economy,” said IFA President & CEO Steve Caldeira. “We are pleased to welcome each of them to the team as we work to fulfill our mission to protect, promote and enhance franchising during these still challenging economic and public policy times.”
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About the International Franchise Association
The International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. Celebrating over 50 years of excellence, education and advocacy, IFA works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising. Through its media awareness campaign highlighting the theme, Franchising: Building Local Businesses, One Opportunity at a Time, IFA promotes the economic impact of the more than 825,000 franchise establishments, which support nearly 18 million jobs and $2.1 trillion of economic output for the U.S. economy. IFA members include franchise companies in over 300 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development.
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