We all know that ice cream is a seasonal business. While a quart of Ben and Jerry’s can be a source of comfort after a long day at work or a bad breakup, ice cream sales trend up as the weather gets warmer.

 

However, ice cream and frozen yogurt franchises aren’t the only franchise business models that enjoy a summer sales boost. The summer is an excellent time for many B2C and B2B companies to move the needle. Below we have explored three under the radar franchise companies and business models who thrive during the summer months:

 

Our Town America – Most of the 40 million Americans who move each year make their transition during summer months when the weather is favorable and kids are out of school. This means new mover marketing companies, like Our Town America, help local business welcome more new movers to town in the summer than at any other time during the year. Additionally, the company just dropped a summer-focused survey to help new movers plan for difficult emotional and financial stressors related to moving.   Within the survey, they discovered that 90% of new movers say housewarming gifts make them feel more welcome in their new home and 95% of new movers would visit a company who welcomed them to the community – excellent feedback to share with business owners considering local marketing programs this summer.

 

Planet Smoothie – Countless Americans are trying to watch their weight over the summer, but still crave cool, tasty treats during hot summer days. This year, Planet Smoothie, one of the longest tenured members of the $2 billion smoothie industry, has launched PLANET LITE – a line of 10 delicious smoothies that establish a happy medium between high calorie ice cream/milkshakes and bland, unsatisfying green smoothies.  Americans are always seeking the fine line between happy and healthy and Planet Smoothie is looking to provide that balance this summer.

 

Sparkle Wash – The summer brings long days with great weather making it the perfect time for home improvement projects. From painting to yard work, summer is the ideal time to be outside accomplishing projects that may have accumulated over the winter months. Power washing outdoor spaces is one task that most home owners deal with when preparing for summer pool parties or family meals outside. Sparkle Wash is one such franchise model that specializes in washing services including: house, roof, deck, and driveway-all of which need a thorough cleaning as we transition from cold to warm weather.

 

What are some other unexpected franchise concepts that benefit from summer trends? Any other campaigns/product offerings out there that will drive summer sales?   

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