IFA Adds Senior Director of Marketing and Digital Communications to its Ranks

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For immediate release





Contact:
Alisa Harrison, 202-628-8000
Matthew Haller, 202-662-0770



aharrison@franchise.org


mhaller@franchise.org


twitter.com/franchising411


  

  


WASHINGTON, Jan. 27, 2012-The International Franchise Association today announced that Daniel Gibson will join the organization as Senior Director of Marketing & Digital Communications on Feb. 6.
 


“Dan brings a wealth of experience in marketing and digital communications to IFA,” said IFA President & CEO Steve Caldeira. “He is a great addition to our communications and marketing efforts as we continue to enhance our internal and external outreach programs.”
 


Gibson joins the IFA from the American Gas Association (AGA) where he served as Director of Internet Communications & Marketing since 2008. While at the AGA, he was instrumental in developing and implementing their social media programs and upgrading their content management system. He has also held communications and marketing positions with the Society of Competitive Intelligence Professionals, the National Association of Workforce Boards, Moore Stephens North America and the American Correctional Association. He has extensive experience in web and graphic design.
 


“We are thrilled that Dan will join the IFA Communications and Marketing Department,” said IFA Vice President of Communications and Marketing Alisa Harrison. “His demonstrated results will greatly aid our efforts to further strengthen our communications platforms with our members and other key constituencies about the programs and services that IFA offers, as well as the importance of franchising to the U.S. economy.”
 


As a senior member of the Communication’s and Marketing Department, Gibson will oversee all of the marketing and promotion of IFA educational services and events as well as design and production of IFA communications vehicles, including IFA’s monthly magazine
Franchising Worldand content development of the organization’s web site franchise.org. He will also support IFA’s strategic initiatives to position IFA as an increasingly relevant thought leader and voice on small business issues.
 


Gibson received a BA in Communications from Salisbury University in Salisbury, Maryland and has received numerous awards in marketing and communications.
 



 


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About the International Franchise Association

The International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. Celebrating over 50 years of excellence, education and advocacy, IFA works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising. Through its media awareness campaign highlighting the theme, Franchising: Building Local Businesses, One Opportunity at a Time, IFA promotes the economic impact of the more than 825,000 franchise establishments, which support nearly 18 million jobs and $2.1 trillion of economic output for the U.S. economy. IFA members include franchise companies in over 300 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development.


 

 

 

 

 

 

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