BrightStar Care Business Ownership

Are You Ready To Build a Business You Can Feel Great About?  

When it comes to senior care, the consumer is yearning for “peace of mind” knowing that their loved ones are in good hands.  With BrightStar’s clinical expertise and dedication to providing superior care, they get that and more.  BrightStar care provides a plan of care with RN oversight for all of our clients which is the #1 reason why families choose BrightStar.  The dedication to patient-centric care by competent and compassionate caregivers is why our customers love BrightStar. 

BrightStar, ranked #1 Fastest-Growing Women-led Company in 2012 by Wall Street Journal, is a unique international franchise brand that can provide the full continuum of care – including companion care, personal care and skilled care** – answering the call to meet the growing demand in multiple market segments, from children to seniors.  

We have received several awards recognizing our rapid growth, advanced systems technology and senior leadership, and in 2010 BrightStar Co-Founder and CEO Shelly Sun was named IFA Entrepreneur of the Year, one of the franchising industry’s highest honors. Having been featured in major national media sources, including Fox News, Entrepreneur Magazine, and The Wall Street Journal, perhaps it’s time you found out what all of the buzz is about.  

**State Licensure Dependent   

Why the senior care / home health care industry?  

Senior demographics continue to grow and the desire to stay at home continues to increase.  One of the continued trends in healthcare today is for hospitals to reduce costs by getting people back into their homes faster and helping them stay there longer. Consider the following*: 

  • $70 billion industry! 1    
  • 10,000 people turn 65 each day 2    
  • 88% of seniors prefer healthcare in their own home 3    
  • By 2030, 1 in 5 people will be 65+ 4    

1 8/2012 IBIS World US Market Research Report      
2  12/20/2010 Pew Research Center Publication      
3  11/2010 AARP Research & Strategic Analysis Survey      
4  US Census 2010 Administration on Aging    

Why BrightStar franchise?  

Multiple Revenue Streams / Not Limited to Companion Care  - Senior care (non-medical & medical), private pay home health care, and medical staffing. 

Scalable business model – with uncapped revenue potential 

$1,350,329 Average Revenue* -for franchisees 1 stlocations open 12 months (* see additional info below and on page 71 & 72 of 2014 FDD, Item 19, Table A.  This figure represents 138 opened by franchisees as their first location that were in operation at least 12 months prior to December 31, 2013) of the 138  agencies 56 (40.6%) attained or exceeded the average unite revenue. 

$123,031 Average National Account Revenuefor franchisees 1 stlocation only opened 12+ months as of December 31, 2013 (see additional info below and on page 80 of 2014 FDD, Item 19, Table F). 1 

Uncapped revenue potential – Robust franchise system allows franchisees to capitalize on multiple services and revenue streams. 

National Accounts – BrightStar has established large national and regional accounts that our franchisees can benefit from.  These national accounts relationships provide additional revenue opportunities for franchisees that are participating in the program. 

Joint Commission Accreditation – Our franchisees are required to obtain J.C. Accreditation which is considered the highest standard for health care organizations and earned by many hospitals, doctors’ offices and nursing homes.  This dedication to high standards sets us apart from our competition and provides peace of mind for our clients knowing that their loved ones are being cared for by a professional organization. 


*Of the 138 agencies opened by franchisees as their first location that were in operation for a period of at least 12 months as of December 31, 2013, 105 were awarded a territory with a population of less than 400,000 people.  The average 2013 Total Revenue for these 105 franchise agencies open at least 12 months as of December 31, 2013 is $4,469,336 of which 36 agencies (34%) attained or exceeded this stated average.  


1E ven though this info rmation is historical and based on actual info rmation, the Federal Trade Commission requires us to include the foll owing statement: “ These figures  are estimates onl y.  If  you rely on these figure s, there is no assurance you will h a ve the same experienc e.   You must acc ept the risk of  not generating these same result s .  This info rmation is published in the Item 19 of  our 2014  Fran chise Disclosure Document, along with additional info rmation re garding fran chisee a vera ge re ve nue s, gross margin s, and break e ven.  

The BrightStar Advantage:  

Proven System – BrightStar has a robust business model and tools to help our owners grow their businesses. 

Training – Extensive training program for new owners and boot camp training for designated roles  

Ongoing Support – Ongoing support from our field operations team providing business coaching & consulting  

Exclusive Web-based Software & Business Solution – BrightStar has developed a fully-integrated, proprietary business software designed specifically for the BrightStar franchise model. 

Financial Assistance – BrightStar has partnered with financing companies to pre-package SBA loans that are specifically structured for this business model. 

And much, much more…  

What it takes:  

No medical or health care background required!  We are looking for people who have strong leadership/ management/marketing/sales backgrounds and a proven record of success. This business is about building relationships with referral sources and delivering excellent customer experiences.    

The total initial investment necessary to begin operation of a BrightStar Agency is from $93,277 to $172,521. *Initial Investment range as stated in the 2014 FDD.   

Business Established: 2002
Franchising Since: 2005
Franchised Units: 309
Company Owned Units: 3
Start-up Cost: $100,000 to $300,000
Total Investment: $92,371 to $174,032
Veteran Hired Since 2011: N/A
Veteran Owned Units: 16
Related Categories
Senior Care
Staffing & Personnel Services
Health Aids & Services
Vetfran Incentives

$5,000 discount off the franchise fee.