Amy Cheng is a partner at Cheng Cohen LLC, where she advises private equity firms, buyers, and sellers on mergers and acquisitions, focusing on franchise businesses and cross-border transactions. Combining corporate deal experience with deep industry knowledge, she guides clients through acquisitions, divestitures, joint ventures, and complex commercial transactions. Amy counsels franchisors and brand owners on transaction strategy, deal structuring, and international growth through acquisitions, licensing, master franchising, and strategic partnerships. She has helped brands expand into nearly every major region of the world, representing clients ranging from emerging concepts to multinational companies across the restaurant, hospitality, retail, and service industries. She brings particular insight into the corporate, operational, and regulatory considerations that shape these transactions and multi-brand ownership.

Amy’s franchise law practice and her commitment to diversity and inclusion have earned recognition from leading organizations, including the International Franchise Association and the American Bar Association’s Forum on Franchising.