President & COO

Marking 35 years in franchising in 2021, Steve White, President and COO of PuroClean, has a reputation for radically changing failing organizations and vastly improving already good ones.  White joined the company following an 18-year career at Allegra Network, where he retired as COO.  This former Captain in the United States Army also spent five and a half years at Domino’s Pizza and has been involved in every level of franchise organizations, big and small, including ownership.  Unable to remain retired, White joined PuroClean and has taken the company in his eight years, from obscurity to one of Inc 5000’s fastest-growing companies, as well as South Florida Business Journal’s 50 fastest-growing private companies.  They have received many International and American Business awards, and city and county proclamations in recognition of the group’s positive impact in its communities, and more, in 2021 alone.  Under his leadership, PuroClean has more than doubled its systemwide sales and is also on track to double in company size.  An involved leader, Steve White promotes a “ONE TEAM” concept, with a demonstrated record of accomplishing organizational goals and delivering value to investors by building great teams and developing great people. Steering the franchise network to high achievement, White has recently attained the personal acknowledgment of a 2021 ‘Silver’ International Business Award in the Executive of the Year – Business or Professional Services category.  With a focus on strengthening the processes that ensure sustained success, Steve White encourages participation, inclusion, and accountability for all team members, and his team drives new growth for franchisees and franchisors alike.