David Humphrey

IFA Second Vice Chair; CEO, ECP-PF Holdings Group, Inc.

David Humphrey has served franchising in many roles.  He is currently CEO of a major franchisee group within the Planet Fitness gym chain, operating 108 of the 2000+ Planet Fitness gyms.  His franchise operates in six U.S. states and three Canadian provinces.  David also serves as Chairman of Massage Heights Franchising, a 120-unit family-owned upscale spa franchisor, and he serves on the Board of Handel’s Ice Cream, a fast-growing franchisor of 60+ ice cream shops.   As CEO of Massage Envy Spa from 2008-2011, he led the world's largest spa franchisor, which doubled in size to over 670 locations and 1 million members during his tenure.  He has consulted with several franchise brands and worked with Private Equity firms in acquiring and managing franchise systems.  He has been a member of IFA’s Board of Directors since 2018, serving on several committees and taskforces, and is a Past Chair of IFA’s International Committee.  David has lived and worked in Latin America and Europe, and is a dual citizen of the U.S. and Canada.