Youth Athletes United Soccer Stars Brand Sees Early Success with Franchising Launch

February 21, 2023

NEW YORK- Youth Athletes United, a multi-sport brand portfolio empowering kids and communities with their sports franchises, looks to positively impact the lives of one million youth athletes and envisions becoming the nation’s largest youth sports platform. The company comprises of three brands- Amazing Athletes, Soccer Stars and TGA Premier Sports- which have experienced immense growth as parents continue to invest in their children’s futures and abilities. Soccer Stars, the first acquisition of Youth Athletes United, has accelerated its success at a remarkable speed due to offering a new franchising opportunity for the first time in its 22-year history. The brand’s growth has not gone unnoticed and was recently ranked as a “Top 3 Emerging Franchise of 2022” by The Wolf of Franchises.

Soccer Stars, which educates kids about the fun and basics of soccer to increase their success and love for the game later on the field, has proven to be a hot commodity in the youth athletics market. After 22 years of operation, Youth Athletes United’s Soccer Stars brand has delivered impressive results in the growth and development of the franchise. Soccer Stars has partnered with Franchise Fastlane to help accelerate its growth, and in their company’s 15-year tenure, has the fastest close to date after the brand’s franchising launch. With nine units signed in less than 90 days, four multi-unit owners, and two owners who made this their second franchise brand in their portfolio, it’s no secret that the youth athletics market can’t get enough of Youth Athletes United and Soccer Stars. 

“I’ve always wanted to work with athletes,” said Soccer Stars Franchisee, Jason Moore. “When we went through the process of learning more about the brand and participating in discovery days, we realized it was a great fit.” Jason Moore is a co-franchisee with Tyson Thomas in Lincoln and Omaha, Nebraska. “I’ve had a lot of experience with soccer in my life, and it was kind of like my greatest love,” said Thomas. “When I went to New York and saw how committed the team was to the kids and the business at Soccer Stars, I just knew I wanted to become a part of it.”

The Soccer Stars program also introduces travel soccer teams in certain Youth Athletes United territories. The massively successful brand caught the eye of Landon and Melinda Lyon in Nashville, Tennessee. “Not only is the Soccer Stars brand incredibly high-energy, technologically advanced, and an affordable investment, but it was also a great opportunity to bring value to our community by helping kids,” said Landon.

“We have seen over 50 prospective franchisees in the pipeline to ownership, and this is just the beginning,” said Co-Founder and CEO of Youth Athletes United, Adam Geisler. “We have high-caliber franchisee owners coming into our system, including those with existing franchising experience of complementary brands and business backgrounds. We are thrilled with our continued growth and are looking forward to the future of the Youth Athletes United brand.”

The impact of the acquisition of this multi-sport portfolio goes beyond franchisees and is evident in its effect on Youth Athletes United students. “The addition of these three brands has given Youth Athletes United a huge platform in the past year to impact young athletes,” said Adam Geisler. “We’ve seen how the kids have united and impacted each other while helping them find their passions and teaching them about sports and living a healthy lifestyle.”

For more information regarding the Youth Athletes United brands and franchising opportunities, visit


About Youth Athletes United

Established youth sports and activities brands Amazing Athletes, Soccer Stars and TGA Premier Sports come together under parent company, Youth Athletes United. With 15 - 20 years of success for each individual brand, a total 250+ units and 200,000+ children instructed nationwide each year, Youth Athletes United has earned trust in each community they touch. The brand’s overarching mission is to help the world understand that every kid is an athlete and ultimately impact the lives of over one million children. To learn more about Youth Athletes United and their franchising opportunities, visit