Shaquille O’Neal-Owned Big Chicken Announces Second Location in Eastern Michigan

December 26, 2023

HARTLAND, Mich. – Michigan, it’s a BIG flavor double header!

Big Chicken, the star-powered fast casual chicken concept founded by legendary basketball Hall of Famer Shaquille O’Neal, announced today the signed lease of its newest location in Hartland, Michigan. This will be the second location to debut in the state following the brand’s inaugural opening in Clio.

Part of a 20-unit agreement with the seasoned operators behind H&D Group Investments, Big Chicken in Hartland will be located at 1050 Highland Road near the shopping center off of Enterprise Drive and is expected to open in the spring of 2024. The group plans to open additional locations in Metro Detroit, Ann Arbor, Lansing, Flint, Saginaw and Mount Pleasant.

“We’re pleased with the progress we’ve made thus far in securing premium real estate to open Big Chicken locations across eastern Michigan,” said a spokesperson from H&D Group Investments. “Our newest location in Hartland marks the next BIG step in our journey of bringing BIG flavor, BIG food and, most importantly, BIG fun to our communities.”

Boasting a proven track record in full service restaurant operations across the region, H&D Group Investments is currently looking for additional sites to develop Big Chicken in the state with 18 more locations in the pipeline.

“Our talented partners with H&D Group Investments are a powerhouse team who have a passion for bringing BIG fun to more families throughout eastern Michigan,” said Big Chicken CEO Josh Halpern. “They have a great understanding of what Big Chicken is all about, and we’re thrilled to see how they will continue to scale the brand’s presence across the Midwest. Let’s GROW, Hartland!”

With 300-plus locations in development nationwide for the brand, Big Chicken currently has locations open in Las Vegas; Los Angeles; Seattle; Houston; Gilbert, Arizona; Rosemont, Illinois and in the Dayton, Ohio region, as well as in metro-New York’s UBS Arena, The Comcast Center in Philadelphia, The Moody Center in Austin, ASU’s Mullett Arena, The Footprint Center in Phoenix, Palm Springs’ Acrisure Arena, St. Louis’s Busch Stadium, Kansas City International Airport and on three Carnival Cruise ships. 

To learn more about Big Chicken in Hartland, visit

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About Big Chicken
Founded in 2018, Big Chicken is backed by a dream team of partners; JRS Hospitality, an accomplished Las Vegas-based ownership group; Authentic Brands Group, a multi-national, multi-billion-dollar brand development, marketing and entertainment company; and Hall of Fame basketball star Shaquille O’Neal. Big Chicken fuses O’Neal’s home-cooked childhood favorites with today’s trending flavors. From crispy chicken sandwiches and tenders to Cheez-It® crusted mac n’ cheese and hand-crafted ice cream shakes, each menu item tells a story all while offering guests an inside look into the life and personality of Shaquille O’Neal. With 11 traditional locations currently open and several in the development pipeline, Big Chicken is prepped to begin U.S. and international expansion through franchising.

To learn more about Big Chicken, visit

About Shaquille O’Neal
Shaquille O’Neal is one of the world’s most successful athlete-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As an entrepreneur, sports analyst, DJ, restaurateur, and brand ambassador, Shaquille O’Neal’s signature “Business of Fun” mantra resonates throughout each of his countless endeavors.

The 15-time NBA All-Star’s unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer.  Currently, O’Neal is an analyst on TNT’s Emmy Award-winning “Inside the NBA.”

O'Neal, who has a PhD in Leadership and Education, established The Shaquille O’Neal Foundation which provides resources for underserved youth. He also gives back through a number of annual philanthropic programs including Shaq to School, Shaqsgiving, and Shaq a Claus.

The launch of his Las Vegas eatery Big Chicken has further elevated Shaquille’s status as he has positioned himself as a successful restaurateur. The brand currently has sites open in Las Vegas, Glendale, CA, two Carnival Cruise Ships (Mardi Gras and Radiance), Climate Pledge Arena in Seattle, UBS Arena in New York with many more locations under development.

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About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands have an expansive retail footprint, including more than 9,100-plus freestanding stores and shop-in-shops in more than 150 countries and generate approximately $24 billion in global annual retail sales. 

Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hervé Léger®, Frye®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Jones New York®, Tretorn®, Prince®, Van Heusen®, Arrow®, Hickey Freeman®, Hart Schaffner Marx® and Thomasville®.

For more information, visit

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