SAN DIEGO – QDOBA, the customizable Mexican-inspired fast-casual concept, announced today unique benefits for franchisees looking to invest in the growing category as the brand aggressively expands its national presence. QDOBA continues its trajectory of unprecedented growth with plans to double its footprint over the next seven years.

For qualified candidates looking to expand their portfolio and grow with QDOBA, franchisees will receive $100,000 in cash after opening for any commitments to open new restaurants by September 2026. The incentive is available to new franchisees dedicated to multi-unit development and existing franchisees adding incremental restaurants to their development growth plans.

“We are strong believers in QDOBA’s tremendous growth potential, and we want to reward franchisees who are motivated to grow alongside the brand in the most attractive category,” said Jeremy Vitaro, Chief Development Officer. “With this incentive, we aim to attract passionate operating teams who share our vision and capitalize on the significant white space available, and we’re confident the financial boost will further enhance their investment in future restaurant development in a timely and achievable way.”

QDOBA has driven positive comp sales growth for 14 quarters in a row and 18 of the past 21 years, with average unit volumes increasing to nearly $1.6M in 2023*. Recently, the brand was recognized as the Franchise Times “Deal of the Year,” following its strategic acquisition by Butterfly Equity.

Contributing to this momentum and solidifying its position as a leader in the fast-casual dining sector, QDOBA has signed ten new deals to-date in 2024 for more than 70 future restaurants in markets across the country with more in the pipeline, and now has nearly 400 new restaurant commitments in development. Additionally, QDOBA has been voted “Best Fast Casual Restaurant” in the USA Today 10Best Reader’s Choice Awards for five consecutive years and was placed on the Fast Casual “2024 Top 100 Movers and Shakers” list.

As QDOBA expands throughout North America, it targets qualified multi-unit and multi-segment groups with a proven track record in development and a focus on diversifying with a bold, established concept. QDOBA’s adaptable real estate formats have consistently demonstrated exceptional success in markets nationwide, reinforcing the brand’s reliability and strength. With significant white space available, this incentive presents a unique, limited-time opportunity to partner with a trusted and thriving industry leader.

The brand’s desired site attributes include, among others:

  • Endcap, In-line, or Freestanding
  • Option for drive-thru, pick-up/walk-up windows
  • Ample Surface Parking and Patio Seating
  • Size: 1,800 – 2,200 square feet
  • Excellent visibility and easy access
  • Site and operational support provided

For additional information about the QDOBA franchise opportunity and available territories, prospective franchisees can visit www.qdobafranchise.com.

*AUV based on Item 19 of 2024 Franchise Disclosure Document.

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About QDOBA Mexican Eats

QDOBA is a fast-casual Mexican restaurant with more than 750 locations in the U.S., Canada and Puerto Rico. Committed to bringing flavor to people’s lives, QDOBA uses ingredients freshly prepared in-house by hand throughout the day to create a variety of flavorful menu options. Guests can experience QDOBA’s delicious offerings by customizing their own burritos, bowls, tacos, quesadillas, nachos and salads to suit their personal tastes and cravings. Premium toppings can always be added to entrées at no extra charge, including signature 3-cheese queso and hand-crafted guacamole. For five years running, QDOBA has been voted the “Best Fast Casual Restaurant” as part of the USA Today 10Best Readers’ Choice Awards.

Backed by over 25 years of proven success in the United States, and recently Canada and Puerto Rico, QDOBA is prioritizing franchise growth in key markets such as Arizona, Georgia, Ohio, North Carolina, Nevada, South Carolina, Tennessee and Texas. For additional information about the QDOBA franchise opportunity, visit www.qdobafranchise.com.

Discover more at www.QDOBA.com or on the QDOBA app, which is available for download on the iTunes App Store or Google Play. Fans can also connect with QDOBA on Instagram, Facebook, Twitter and TikTok.

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