Home Clean Heroes Offers a Recession-Resistant Business Model

January 23, 2023

Home Clean Heroes, the residential cleaning franchise with 14 units open and 32 sold, offers entrepreneurs the chance to own a business that is in demand even in times of economic hardship. As a home service brand, the company has experienced momentum and growth despite challenges in the world.

When the pandemic hit, Home Clean Heroes was only a few years old. But the brand stood tall and remained profitable, growing throughout 2020 and 2021, while many other businesses floundered and failed.

As an essential business, the home service industry is in a unique position. Demand and profits increased for companies in this sector during the pandemic because there was still a need for home cleaning services. In fact, people spent more time at home and needed even more help keeping things tidy and clean.

"We are indeed a recession-resistant franchise, but since the pandemic, we've become more of a necessity — people want cleaner homes, they're working from home and don't have the time, they don't carve out that time. Cleaning services will be the last things to be cut when it comes to household finances because it's a necessity," said Kathy Turley, director of marketing at Buzz Franchise Brands, Home Clean Heroes’ parent franchisor.

In 2021 alone, revenue for the cleaning industry grew by 14%, according to Jobber. By 2025, Franchise Help estimates the sector will be worth more than $40 billion.

And as the United States economy potentially heads for another recession — economists with Fannie Mae expect it to hit early next year — it’s important that those investing in businesses are selective about the industry they choose. Because cleaning services and the home sector historically do well despite the economy, it’s an attractive and reliable option to consider.

“Home Clean Heroes is ready to continue to welcome new owners. The brand has been steadily growing and wants to continue that trend,” explained Brand President Joe Delatte.

Much of the brand’s ongoing achievements throughout economic flux, are due to its passionate and dedicated franchise owners, whose efforts have supported the successful launch of the Heroes First initiative, a philanthropic partnership the franchise brand formed with First Responders Children’s Foundation. Since January 2022, the brand has donated a portion of every service fee, a match made by both the franchisee and franchisor, to the organization, which helps families of first responders who have been injured or lost in the line of duty.

“The brand donated over $18,000 throughout the year through the Heroes First initiative,” Delatte said. “It's given an important dynamic and dimension to Home Clean Heroes — a truly mission-based differentiator. It’s allowed a way for our franchisees to give back to their communities.”

“Here at Home Clean Heroes, there is a stable business model in place,” said Delatte. “The brand’s operations are designed with resilience in mind, and that has helped the company flourish despite the hardships in the world over the past few years. Our continued growth over recent years makes this brand a fantastic opportunity for franchisee prospects.”


Home Clean Heroes is a fast-growing residential cleaning franchise that supports local first responders with every home that they clean. Part of Buzz Franchise Brands, an experienced, financially strong franchisor, Home Clean Heroes is committed to providing convenient, customizable and trustworthy home cleaning services, as well as giving back to the real heroes: first responders. The brand's Heroes First initiative is a national partnership with the First Responder's Children's Foundation, a national philanthropic organization with a 20-year legacy, in which the brand donates $1 of every recurring or one-time service fee collected, among other programs. Home Clean Heroes has earned recognition from Franchise Gator as one of the Fastest Growing Franchises and as a Top Emerging Franchise of 2021 and by Franchise Connect Magazine as one of the Top 100 Home Service Franchise Opportunities. For more information, visit https://homecleanheroesfranchise.com/.