Goldfish Swim School Rides Wave of Expansion, Dives into North Attleboro, MA 

February 24, 2023

North Attleboro, MAGoldfish Swim School, the leading premier learn-to-swim concept, recently opened its newest school in North Attleboro, MA. Located at 1360 South Washington St., the school provides swim lessons and water safety instruction to infants and children ages four months to 12 years, teaching children how to be safer in and around the water. Families in the community now have access to the school’s renowned proprietary curriculum, The Science of SwimPlay®, which helps to build life skills both in and out of the water using play-based learning in a fun and safe environment.

The school is owned and operated by Eric Schwab and John Higgins, entrepreneurs with combined experience in advertising, media marketing and private equity. Eric’s three kids all learned to swim at Goldfish Swim School, and John’s three kids have also been involved with swimming throughout their lives. Tonya Manzano, General Manager of Goldfish Swim School – North Attleboro, will be serving as the day-to-day manager.

“John and I are both passionate in opening this business with an approach to swimming lessons based on the philosophy that children learn through play in a fun and safe environment,” said Eric Schwab, co-owner of Goldfish Swim School – North Attleboro. “We’re excited to promote water safety in our community and teach kids new life skills through swimming to have the same great experience my kids had at Goldfish.”

Goldfish Swim School plans to achieve its aggressive expansion goal to open 25 schools in 2023 as it continues to seek franchise partners in other key markets including California, Portland, Dallas and Canada. The brand’s proven performance coupled with its exceptional leadership team and world-class franchise office support has resulted in eager and sophisticated entrepreneurs flocking to the franchise opportunity

Consistently outranking its competition, Goldfish Swim School continues to prove itself as a top-rated and most established swim school franchise in the space. Goldfish Swim School’s core values extend from its members to its franchisees, as the Franchise Office Support team is committed to going above and beyond with every detail. It is this level of best-in-class support that drives prospective franchisees to continuously choose Goldfish.

Riding this wave of success, the company is looking for qualified and engaged individuals seeking multi-unit opportunities who are involved with their community, have a passion for water safety and are hungry to dive into the world of franchising. Today, with 140+ locations open and more than 150 in development, the brand is on track for strategic franchise expansion across North America.

Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water.

For more information on Goldfish Swim School and its franchise opportunity, please visit or call 248-801-1850.  

About Goldfish Swim School 

Founded by husband-and-wife team Chris and Jenny McCuiston, Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years. Classes are offered by specially trained instructors in a safe, child-friendly and fun environment using their research-based philosophy called The Science of SwimPlay®. Headquartered in Troy, Michigan, Goldfish Swim School was established in Birmingham, Michigan in 2006, and opened its first franchise location in 2009. Recently, the brand was recognized by Entrepreneur in its Franchise 500® ranking for the 7th consecutive year, Franchise Times’ Fast & Serious List, and Inc. Magazine’s Top 5000. Goldfish Swim School is currently in the process of expanding franchise opportunities throughout North America, with more than 140+ schools open, and an additional 150+ in development in more than 30 states and Canada.