The International Franchise Association (IFA) has been a global leader in promoting excellence, education, and advocacy in the franchising industry for over 60 years. Representing franchising worldwide, IFA supports its mission through government relations, public relations, and tailored educational initiatives. The association includes franchise companies operating in over 120 business formats, along with individual franchisees and businesses that provide industry support in areas such as marketing, law, and business development. IFA members uphold the highest industry standards and contribute to the growth and success of the franchising sector.

Role Description

The International Franchise Association (IFA) Marketing Team is seeking a detail-oriented and creative Marketing Intern to support digital content management, social media, competitive research, audience segmentation, trends and other special projects. This role is ideal for someone interested in hands-on experience with content organization, performance analytics, and emerging platforms, especially short-form video.

Key Responsibilities:

Content Organization & Management

• Tag, categorize, and organize photo and video assets in the internal content library
• Ensure assets are properly labeled for easy search, retrieval, and campaign use
• Assist in maintaining consistency in metadata and file naming conventions
• Support content preparation, including organizing assets and formatting posts for publishing
• Pull and organize event photos from PhotoShelter for use in email marketing and promotions

Social Media Strategy & Execution

• Conduct ongoing trend and content research, particularly for TikTok and other short-form video platforms
• Collaborate with the team to brainstorm and plan engaging short-form video content
• Schedule social media posts using approved content
• Monitor platform trends and recommend creative opportunities

Performance Tracking & Reporting

• Track and analyze social media performance metrics across platforms (engagement, reach, impressions, etc.)
• Pull performance data and assist in building regular reports and dashboards
• Assist with gathering and analyzing email marketing performance metrics (e.g., open rates, click-through rates)
• Identify insights and make recommendations to improve content effectiveness

Research & General Marketing Support

• Conduct research on industry trends, competitors, and audience behavior
• Assist with campaign planning and execution
• Support content creation and scheduling as needed
• Other special projects

Qualifications:

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field
• Strong attention to detail and organizational skills
• Familiarity with social media platforms, especially TikTok
• Basic understanding of social media and email analytics tools (e.g., native platform insights, Google Analytics is a plus)
• Creative thinker with an interest in digital storytelling and content trends
• Strong written and verbal communication skills

Preferred Skills

• Experience with content management systems or digital asset management tools
• Familiarity with platforms such as PhotoShelter and Adobe Creative Cloud
• Basic video editing or graphic design skills (e.g., Adobe Creative Suite, Canva)
• Experience managing or contributing to social media accounts

What You’ll Gain

• Hands-on experience in digital marketing and content strategy
• Exposure to real-world campaign planning and analytics
• Opportunity to contribute to a growing and dynamic marketing team

Key Facts:

This is a part-time hybrid role located in Washington, DC, with the flexibility to work from home on occasion.

Duration: 10 to12 weeks

Pay: $20.00 an hour

Hours Per Week: 30

To apply, please email your cover letter and resume to careers@franchise.org.