In the 1980s, William Rosenberg took his love for franchising and the IFA further by helping to establish IFA’s Educational Foundation, which now helps thousands in franchising to learn about the franchise business model. To honor Rosenberg, IFA’s Foundation has offered the William Rosenberg Leadership Award to many franchise leaders. The award is given annually to an individual who has made a significant contribution to franchise education, and to the IFA Foundation through research, teaching, fundraising or other activities or service.