Franchise Industry Research

Market Research for Small Business -- Stay informed and gain critical insights from IFA’s curated franchise industry research reports.    

Choose from a list of topics and deepen your knowledge and outlook of the franchise industry.  Identify market opportunities, and leverage data from industry research reports, business outlook assessments, and market research for small business, to reduce risk, to raise your competitive edge, and to stay poised and prepared for success.

Industry Research

2024 IFA Franchisor Survey

The report highlights the ongoing labor challenges encountered by franchise businesses. Concerns of inflation has faded for the businesses, but the cost of borrowing and the slowdown in consumer demand has started to challenge franchises. Significantly, there is a notable increase in budget allocations for technology, innovation, and marketing as well as training and development, crucial for the success of franchise systems.

As new joint employment standards loom, franchisors are highly concerned if they have to increase control or reduce support to their franchisees.

The survey reflects a diverse respondent pool, encompassing 215 brands from 26 different industries with franchise units ranging from less than 10 to over 12,000. Executives from private family-owned systems to platform companies and publicly listed firms contribute to the varied perspectives presented in this report.
Franchise Economy

2023 Annual Franchisee Survey

The International Franchise Association's (IFA) 2023 Franchisee Survey shows the impacts of inflationary pressures on franchised businesses. The report highlights that while inflation is improving as compared to 2022, it is still having a significant impact on franchised businesses across all sectors with the cost of labor being the biggest driver. The report also highlights a number of ways that being part of a franchise system provides advantages for navigating rising costs.
Franchise Economy

Potential Consequences of the NLRB Joint Employer Rule

Ahead of the NLRB’s forthcoming joint employer rule, survey conducted in partnership with Oxford Economics shows significant concerns among franchisees with broadened joint employment standard, decreasing access to business ownership, causing disruptions to the franchise relationship, and increasing costs.
Franchise Economy


The International Franchise Association annual study on labor trends in franchising, showing that the availability of qualified labor remains the number one challenge facing franchised businesses today, conducted by FRANdata. The survey shows slight improvement in labor market conditions, but four out of five franchised brands continue to experience constrained growth due to labor challenges.
Franchise Economy


Like most businesses, the franchise ecosystem has experienced a negative impact of inflation lately. Approximately 90% of franchisees witnessed a moderate to substantial inflation impact in their business. Some industries such as lodging, QSR*, and child-related are feeling a greater impact than other industries. Being in a franchise system has helped franchisees by sharing best practices with other franchisees, customer marketing, and resolving supply chain disruptions. Some brands have helped their franchisees in employee recruitment.
Franchise Economy