Member Since

Waxing the City

Waxing the City is the premier body and facial waxing studio for both women and men. Named to Entrepreneur magazine's Top New Franchises list in 2015 and named #1 in Category in the magazine's Franchise 500 rankings in 2017, Waxing the City is a rapidly-growing franchise in a burgeoning $11 billion industry.

Woodbury, MN
United States

Primary Services
Health & Beauty
Hair Salons & Services
Retail Stores: Specialty
Franchising Since
Total Investment
Request Information Visit Website
Waxing the City

Waxing The City is based on the belief that waxing is a lifestyle, not an occasional treat. Waxing is a recession resilient business with few national competitors, and our proprietary wax and exclusive products combined with an extensive training program and best-in-class franchise support make Waxing The City a great business. Whether you own one or build out your market with multiple locations, Waxing The City has a proven model for success.


Waxing The City, part of Self Esteem Brands, are seeking single location and multi-unit franchisees with over $100,000 in liquid capital throughout the United States. Our Real Estate team has done extensive market analysis using best-in-class tools and practices to assist franchisees, also partnering with local brokers to help find the right site. Many great territories remain.

Self Esteem Brands CEO Chuck Runyon & President Dave Mortensen are proud to be 2020 IFA Entrepreneurs of the Year. In addition to Waxing The City, Self Esteem Brands owns Anytime Fitness, The Bar Method, and Basecamp Fitness.