Based on data from the U.S. Census Bureau’s 2007 Survey of Business Owners (“SBO”), PwC has measured this economic impact of veteran-owned franchises in the United States in terms of U.S. employment, labor income, and gross domestic product (“GDP”) for 2007. For this report, veteran-owned businesses are defined to be businesses that were in 2007 at least 50 percent owned by veterans of any branch of the U.S. military, including the Coast Guard.

This report includes the direct, indirect, and induced economic impact of veteran-owned U.S. franchises.

  • The direct impact is measured in terms of the jobs, labor income, and GDP within veteran-owned franchises.
  • The indirect impact is measured in terms of the jobs, labor income, and GDP occurring throughout the supply chain of veteran-owned franchises.
  • The induced impact is measured in terms of the jobs, labor income, and GDP resulting from household spending of income earned either directly or indirectly from veteran-owned franchises.

In aggregate, these impacts provide a measure of the total U.S. economic impact of veteran-owned franchised businesses. 

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