Franchise Resources | Franchise & Small Business News

Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, and engaging articles from IFA’s franchise magazine Franchising World.

Woofie’s – A Pet Care Franchise with a Personalized Touch

In September of 2004, two neighbors and friends, Leslie Barron and Amy Reed, left their corporate jobs to pursue a career involving their love and passion for animals. The business eventually evolved into what Woofie’s is today: the first and only all-encompassing pet services franchise brand that includes pet sitting, dog walking and mobile pet grooming.
Marketing

Tackling 2022: How Hand & Stone Leveraged Digital Marketing Innovation

Without question, Hand & Stone has rapidly established itself as one of the leading massage and facial service brands in the world. With over 500 locations across North America, the brand’s growth represented incredible success, but with aggressive expansion plans came a need for a strong digital marketing strategy. We asked Eric Haberacker, Social Media Director of Hand & Stone Massage and Facial Spa, to hear firsthand about the strategies the brand used as they scaled.
Marketing

Getting the Most Out of Trade Shows

Don’t let summer’s trade show slow down lull you into losing touch with what lies ahead…and just how important it is to make the most of your trade show presence. In fact, now is the time to be getting into tip top shape so you can go the distance and cross the finish line, proudly looking back at your trade show performance.
Marketing

Top Takeaways from the First Annual Franchise Customer Experience Conference

Last week, I had the opportunity to go to Atlanta with a few of my colleagues and attend the very first Franchise Customer Experience Conference hosted by IFA and Franchise Update Media. The event brought together marketing, technology and operations professionals from a wide array of brands. Although there were many, I went ahead and listed a few top takeaways from the event below.
Marketing

Yes, Brand Audits are a Thing. Here’s How to Pull One Off for Your Franchise

A brand audit is exactly what it sounds like, a meticulous study of your franchise’s current position in the market and customers’ minds. An effective audit will:

Establish the brand’s performance compared to its arch nemeses (cough, competitors)
Determine strengths/weaknesses and opportunities for growth
Align your franchise’s strategies with customer expectations
Marketing

HomeWatch Caregivers Diversity Fran Dev Efforts around Diversity

ALLIES has a mission to "advance diversity and inclusion" within the brand. In addition, they are peers who hope to learn alongside each other and develop acceptance of everyone's differences, ideas, and beliefs. In 2021, Homewatch CareGivers added a Diversity Discount of $5,000 for minorities and women that own 51% of the business or more, which led to an increase in the diversity of candidates to own a franchise.
Marketing