Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

2023 Emerging Franchisor Conference Track Agendas

With so many decisions to make when growing a franchise, how do you ensure you are steering your business toward success? Designed to help you navigate each stage of franchise growth, the IFA Emerging Franchisor Conference (EFC) is the best place to develop a roadmap tailored to your current needs.

The 2023 EFC held in New Orleans, LA will feature dedicated breakout session tracks tailored to the information you and your business need to grow to the next stage! These tracks will be based on the number of franchised units currently in your system. Click on the buttons below to view the suggested track agenda for your growth stage. 
People, News & Events

Is Door Knocking Dead? Embracing Traditional Marketing Tactics

Remember the days of the door to door salesmen, where (usually) well-dressed and well-spoken company representatives would come knocking on your door to convince you of all the ways your life would improve if you only had <their product> in your home? 

I don’t really remember those days either, but I do remember going door to door to sell Girl Scout cookies (with my mom patiently waiting at the edge of every driveway) back in the fourth and fifth grades. 

Innovation in Action: How Two Brands Are Leveraging AI and Automation

I recently sat down with two franchise brand leaders to hear about the impact automation, innovation and AI have had on their brand. They discussed what their marketing challenges they faced with previous vendors, what new features and solutions have catapulted them ahead, and the impact all of this has had on the franchisee journey. In this article, you’ll hear from Ashley Mitchell, Senior Vice President of Marketing for Streamline Brands, a group of leading swim school franchises, and Brittany Graff, Senior Director of Marketing for Painting with a Twist, the nation’s most popular paint and sip concept. Here’s what they had to say about the remarkable results they’ve seen with us as their marketing automation partner.