In this session we will share actionable strategies franchise companies can use to turn their websites into powerful growth engines.

Topics covered include how to:

• Optimize for generative AI, Google’s AI Overviews, and voice search, among other emerging technologies
• Improve your local and national SEO rankings
• Structure your website to dominate local searches
• Convert more of your website traffic into leads, inquiries, and/or sales

Whether you’re an emerging franchise brand or a national organization, this session will equip you with the insights and tools you need to build a truly high-performance website.

Speaker: Kirk Allen, Co-Founder, Reshift Media

*To receive CFE credits for attending this event, please register using the email address associated with your IFA account.

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