Scorpion’s Franchise Marketing Playbook laid out the standard for IFA members. But the data shows most brands aren’t hitting it: 80% of franchise brands don’t respond to leads within 30 minutes, and 1 in 4 don’t even have a standard timeframe to measure against. Join Scorpion for a conversation about building your brand’s playbook and actually sticking to it.

Gabriella Ferrara will look at the Franchise Marketing Playbook’s core themes and turn them into a practical roadmap you can share with every location.

Chris Walls, President of Go Minis, joins to share how his brand moved from playbook to practice: what they prioritized first, what surprised them, and what they’d do differently.

What You’ll Learn:

• How to prioritize where to start, since no brand can implement everything at once. A framework for sequencing quick wins (like speed-to-lead) against longer-term builds (like governance cadences).
• How to translate playbook standards into franchisee-facing accountability, turning KPIs and benchmarks into a rollout franchisees will actually adopt, not resist.
• A real implementation story from Go Minis, including what changed operationally and what it took to get franchisee buy-in.

Speakers:

Gabriella Ferrara, Vice President of Strategic Sales, Scorpion

Chris Walls, President/CEO, Go Mini’s

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