As private equity continues to show strong interest in franchise brands, franchisors and multi-unit franchisees must be prepared to demonstrate a compelling growth story. The panel participants will discuss what it means to be “PE-ready,” how to validate financial performance, how to normalize earnings, and surface key risks and opportunities within the franchise system. Attendees will gain insight into how private equity evaluates recurring revenue streams and unit-level economics.

Beyond financial diligence, the panel will dive into the value creation levers that drive premium valuations and successful exits. Topics will include strategies to optimize unit economics, enhance operational efficiencies, accelerate franchise development, and strengthen brand positioning. We will also discuss how leading franchisors leverage technology, supply chain optimization, and franchisee support models to improve system-wide performance. Whether you are preparing for a transaction or looking to position your brand for future investment, this session will provide practical frameworks into the private equity process.

Speakers:

• Haider Murtaza – Senior Director of Federal Government Relations, International Franchise Association

• Devon Rinker – Managing Director, Blackstone

• Blake Lantero – Principal, Uncommon Equity

• Jonathan Marlow – Executive Advisor, New Mountain Capital

• Kim Gubera, CPA – President & CEO – PIRTEK USA | PIRTEK Canada

Moderator:

Michael Iannuzzi – Franchise Practice Leader, Citrin Cooperman

*To receive CFE credits for attending this event, please register using the email address associated with your IFA account.

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