Marketing and Innovation Committee

The IFA Board of Directors shall have the power to create committees, advisory groups and task forces for the Association, define their functions, and terminate any such committee or advisory group.   The IFA Chair shall appoint the committee Chair, Vice Chair, and members.  Each committee and advisory group shall perform the functions specifically prescribed by the Board of Directors or which are properly within the jurisdiction of such committee or advisory group.  (IFA Bylaws)

The goal of the IFA Marketing and Innovation Committee is to educate IFA members on best practices in marketing, technology and innovation to drive member company performance and efficiency by leveraging digital platforms and other innovative tools to promote franchising and the IFA to internal and external audiences. Builds the content for IFA’s annual marketing & technology conference and the content for the convention marketing summit.


Chair— Sherri Fishman
Vice Chair— Kristen Pechacek
Staff Liaison— Marcella Schneider, mschneider@franchise.org

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