Five strategies to improve the way you interact with customers at events.

Establishing community connections through charitable giving.

Bottle & Bottega co-founder and new Painting with a Twist COO discusses the sale of her brand to a former competitor.

How to manage a major franchise brand change with tips from the Neighborly process.

Franchisees are often stuck from the get go in a situation that does not enable them to take full advantage of the standard marketing framework provided by franchisors, who routinely fail to help franchisees develop efficient local marketing initiatives.

Roughly five years ago, an industry shift occurred in franchising that saw many franchisors and their respective marketing teams hire multiple agencies, partners and vendors to conduct various marketing programs on their behalf. The basic idea behind the shift was that if your brand hired the best direct mail partner, the best brand agency, the best search marketing vendor and the best SaaS platform, your franchise would ultimately see positive dividends. However, what often emerged as a result were strategies and tactics that didn’t integrate with one another, poor communication across channels and partners, and a lack of transparency in understanding overall marketing performance. As we move toward 2019, let’s examine how a centralized approach to marketing your brand and franchise locations can produce better results and more revenue.

IFA has teamed up with Littler Mendelson to create a FREE Franchise Compliance Toolkit for franchisors and franchise owners who must comply with an ever-changing and increasingly complex landscape of labor and employment laws.

Franchise systems must consider carefully whether a multiple-unit franchising approach is appropriate for their business.

With the right attitude from both sides, a franchisee association can be an effective instrument in providing a better future for a franchise system.

Franchising 101: How to be in business for yourself not by yourself.