The IFA has stepped up for our nation’s veterans with Operation Enduring Opportunity, a campaign to offer franchise career opportunities and ownership. If you’re leaning towards becoming your own boss, owning a franchise business is one option that you may find pretty attractive.

Mrs. Obama pointed to U.S. businesses as leading the charge to hire veterans and their spouses. “America’s businesses have overwhelmed us with their response,” said Obama. The First Lady specifically noted the International Franchise Association with its pledge of 80,000 hires, which is part of VetFran’s Operation Enduring Opportunity initiative.

The franchising industry made history as the IFA launched Operation Enduring Opportunity, a campaign built off of our VetFran strategic initiative to hire and recruit 80,000 veterans as business owners and team members.