FranNet…An Unstoppable Force

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Sponsored content by FranNet.

Over the past three decades, FranNet has become an unstoppable force in the franchising industry. With over 60 affiliated offices in the U.S. and Canada, the brand has grown into the most trusted and respected franchise broker group in North America. On the heels of the company’s “Virtually Unstoppable” 2021 Spring Meeting that included over 430 hours of meetings between franchisors and consultants, let’s look back on how it all started.

FranNet was founded in 1987 by Howard Bassuk’s parent company, Hobassco. It was then, FranNet began offering consulting services in the quest to match entrepreneurs with the best possible franchise opportunities. In 2006, a few of the established FranNet consultants, including the current CEO, Jania Bailey, formed a centralized group and purchased the company from Bassuk. They established their new headquarters in Louisville, KY, where it remains today.

The FranNet Difference

While FranNet isn’t the only franchise broker with a national reach, the consultancy was designed to offer a few key differentiators than the competition. Here are the qualities that make FranNet an unstoppable force in the franchising industry:

  • FranNet’s associates are independently owned consultancies, providing clients with access to representatives who both live and work in the same territories they operate - they are franchisees themselves! Being locally based, these brokers are qualified to offer candidates relevant and targeted in-market advice, as well as access to professional service resources located right in their own communities. This local expertise helps bring highly qualified candidates to the franchisors in their portfolio.

  • FranNet consultants provide clients with guidance, navigation of the investigative process, and education of the process to become a business owner through franchising. They are there every step of the way. With their local advantage, they even celebrate business milestones like grand openings and anniversaries.

  • FranNet believes so strongly in its unstoppable mission to provide transparent advice and guidance that the company developed its own branded Client Bill of Rights. There are 10 in all, and well worth your time to review.

Unstoppable Talent

During the transition period in August of 2006, Jania Bailey joined FranNet to serve as president and chief operating officer. In 2015, Bailey assumed the role of CEO of FranNet. Under her leadership, she led the company through unprecedented growth, establishing FranNet as the most respected voice in the franchise consultant industry in North America. Bailey also authored the book “Thriving – The Journey to Success in the Business World” and co-authored the Amazon best-selling book, “More Than Just French Fries.” Under Jania’s leadership, now spanning ten years, FranNet has grown to nearly 120 consultants throughout the world and earned prestigious award recognitions from the industry’s most respected publishers and professional associations. In 2019, Bailey was presented with the International Franchise Association’s (IFA) Bonnie Levine Award, bestowed for contributions to the growth of FranNet, contributions to her community through board positions, volunteer work, and activities that promote the professional advancement of women as a mentor to women in franchising.

For FranNet, it’s been a long journey of hard work and dedication to their clients that earned them a reputation for being “Virtually Unstoppable” in the franchising industry. But it wouldn’t have been possible to attain without key differentiators - an unstoppable local network of consultancies and an unstoppable leader at the top.

Over the past three decades, FranNet has become an unstoppable force in the franchising industry. With over 60 affiliated offices in the U.S. and Canada, the brand has grown into the most trusted and respected franchise broker group in North America. On the heels of the company’s “Virtually Unstoppable” 2021 Spring Meeting that included over 430 hours of meetings between franchisors and consultants, let’s look back on how it all started.

FranNet was founded in 1987 by Howard Bassuk’s parent company, Hobassco. It was then, FranNet began offering consulting services in the quest to match entrepreneurs with the best possible franchise opportunities. In 2006, a few of the established FranNet consultants, including the current CEO, Jania Bailey, formed a centralized group and purchased the company from Bassuk. They established their new headquarters in Louisville, KY, where it remains today.