Franchise Reopening Blueprint

President & CEO Update
Cresanti's corner blog

At the IFA, we live out our mission statement daily: to protect, promote, and enhance franchising. During the COVID-19 pandemic, our mission has never been clearer. 

To serve our members during this unprecedented time and get their businesses back up and running safely, we have organized task forces across business lines consisting of executives and franchise owners from the most known and trusted brands in that industry. Their insights, along with those of government officials and other experts, were compiled into a Franchise Reopening Blueprint. This blueprint consists of recommendations on how best to reopen businesses while ensuring high standards of safety for employees and customers. The Franchise Reopening Blueprint can be viewed as a PDF here. The guidelines and recommendations for individual sectors can be found below:

As per the President’s request to me as a member of his Great American Economic Revival task force, these considerations and recommendations have been delivered to the White House, as well as members of Congress and our nation’s governors and mayors. It is IFA’s hope that our recommendations can inform reopening guidelines and serve as a baseline for franchisors and franchisees as they work to reopen their franchise systems. 

However, our work does not end here. As our country works to safely reopen businesses following this crisis, IFA will be here to help your business grow and thrive, just as we have for the past 60 years. As seen through these recommendations, our members working together benefits franchise brands and local owners of all shapes and sizes alike.

I hope that we will soon be safely reopening businesses and returning to normal. Until that day comes, and from then on, IFA will be there for you. 


Robert Cresanti, CFE
President & CEO
International Franchise Association