At the 2026 Multi-Unit Franchising Conference in Las Vegas, keynote speaker Brittany Hodak led a highly engaging, interactive session that brought her Creating Superfans framework to life. Using live audience polling and real-time idea sharing, this collaborative presentation allowed franchisees, franchisors, and suppliers to actively participate—turning insights into practical, actionable takeaways. 👉 View the presentation […]
Customer experience expert and keynote speaker Brittany Hodak is known for helping brands identify the moments that matter most—and then elevate them. After sharing these insights on stage at both the 2025 Franchise Customer Experience Conference and the 2026 Multi-Unit Franchising Conference, she developed the “Slow Elevator” Checklist as a practical, easy-to-use tool for […]
One of the most practical and honest conversations at the 2026 Multi-Unit Franchising Conference was found in the growth workshop, “Getting Out of the ‘Hell Zone.’” The title clearly struck a nerve with the audience, because for many franchisees, the “Hell Zone” is one of the hardest phases of growth: that stretch where you are […]
At the 2026 Multi-Unit Franchising Conference, one of the most timely conversations focused on a challenge every franchise operator is feeling: how to win when consumers are more cautious, labor is harder to find and keep, and the definition of value has fundamentally changed. In the general session, “The Great Consumer and Employee Reset: Rethinking […]
In a lively Growth Workshop at the 2026 Multi-Unit Franchising Conference, Susan Black-Beth, Alec Fogarty, and Blake Lantero unpack the realities of outside capital, growth partnerships, and what investors are really looking for. For multi-unit franchisees, private equity can represent opportunity, optionality, and growth capital—but it can also raise big questions about control, culture, timing, […]
By Matt Haller, President & CEO, International Franchise Association On the opening day of the 2026 Multi-Unit Franchising Conference (MUFC), I had the opportunity to sit down with Greg Flynn, Founder and CEO of Flynn Group and IFA Board member, for a fireside chat on the main stage. This was a unique moment for the […]
By M. Scott Morris During her keynote address at the 2026 International Franchise Association Convention, the CEO of AG1 shared her approach to innovation The theme of the 2026 International Franchise Association Convention in Las Vegas was “Evolve,” but keynote speaker Kat Cole told a packed audience that they needed to earn their way into […]