IFA Fights Patent Trolls Posing Threats to the Franchise Industry and the Economy

The threats that patent trolls pose to the economy and the franchise industry are not going away anytime soon.

IFA’s Public Affairs Conference: Get Up-Close and Personal With Your Lawmakers

The First Amendment to the United States Constitution is arguably what gives America its freedom.  The opening lines of the Bill of Rights grant all Americans the freedoms of speech, religion and assembly.  However, one often forgotten freedom granted by that amendment is the freedom “to petition the Government for a redress of grievances.” 

Engaging Military and Veteran Communities With Your Brand

Before starting your outreach campaign, understand your target audience.

Using Social Media to Promote Franchise Development

Social media for business generation is not “one size fits all.” It is not the silver bullet, cure-all or magic elixir. It is, nevertheless, imperative to the livelihood of franchise brands. Social media is every brand’s voice, its microphone and an extension of its customer service arm. How can social media promote franchise development?

Local is the New National

Solving the local advertising spend problem with technology.

PR Campaigns to Pump Up Your Lead Generation

If you don’t see growth through the efforts you are putting out, it may be time to change course.

Expanding Your Franchise System Into Canada

A variety of key legal and business steps must be taken into account before expanding into Canada.

Seeding Talent − Helping Multi-Unit Franchisees to Expand

Talent seeding builds trust and helps franchisees become more confident and prosperous because they’re learning directly from someone who’s been in their shoes.

10 Tips for Narrowing the Field When Hiring

Develop a standardized hiring system to ensure a fair and effective process.

The Lending Gap is Diminishing

Here’s a look behind the lending matrix and how franchisors can help franchisees with financing.

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