Social selling begins and ends with listening. As technology has advanced, social media has become a mainstream form of communication and education. Franchise candidates are educating themselves much earlier in the decision process than in years past, no doubt in part because information has become so accessible through the Internet.
To align your brand with veterans for the long term, you must make a cultural shift to become a veteran-committed company.
The journey may be discouraging and frustrating at times, but persevere and your brand will soon surround the globe.
Too many franchise companies ignore hidden risks when traveling abroad.
The Alamo Drafthouse added Christian Parkes as chief brand officer. Bottle & Bottega CEO and co-owner Nancy Bigley, CFE, was recently appointed vice president of the IFA Women’s Franchise Committee where she’ll chair the Leadership Conference Plannin
FOR IMMEDIATE RELEASE Contact: Matthew Haller, 202-662-0770 Jenna Weisbord, 202-662-0766 mhaller@franchise.org jweisbord@franchise.org IFA RECEIVES TOP ASAE HONOR FOR VETERANS TRANSITION FRANCHISE PROGRAM (VETFRAN) WASHINGTON, Aug. 12, 2014 – The International Franchise Association (IFA) has earned the 2014 ASAE Power of A Gold Award for its Veterans Transition Franchise Program […]
For many franchisees, the prospect of putting together a local marketing campaign can be daunting.
FOR IMMEDIATE RELEASE Contact: Matthew Haller, 202-662-0770 Jenna Weisbord, 202-662-0766 mhaller@franchise.org jweisbord@franchise.org IFA SEEKS INJUNCTION TO HALT SEATTLE’S DISCRIMINATION AGAINST SMALL FRANCHISEES WASHINGTON, D.C., Aug. 6, 2014 – The International Franchise Association, the world’s largest organization representing franchise owners, has asked the U.S. District Court for the Western District […]
The SEIU is organizing people around the theme of “income inequality,” which the union is using to help build its numbers, increase political power and justify getting involved in minimum wage increases throughout communities, cities and states across the country.
FOR IMMEDIATE RELEASE Contact: Matthew Haller, 202-662-0770 Jenna Weisbord, 202-662-0766 mhaller@franchise.org jweisbord@franchise.org IFA STATEMENT ON “BLACKLISTING” BUSINESSES FROM FEDERAL CONTACTS WASHINGTON, Aug. 1, 2014 — International Franchise Association (IFA) President & CEO Steve Caldeira, CFE, issued the statement below on President Obama’s Executive Order to effectively “blacklist” certain […]